Ruhail Amin

Increasing spread of fake news on social networks will strengthen print: Shreyams Kumar, Mathrubhumi

Reliable journalism and trusted news source represents a business opportunity. Public worry over the increasing spread of fake news in social networks...

Brand management is about consistency of your promises: Deepak Bhatt, IIM Ahmedabad

In an interview with exchange4media, Deepak Bhatt who manages communication, public relations and digital marketing at the prestigious Indian Institut...

A look at how the media reported on demonetization

One year down the line ,the reporting on demonetization has witnessed quite a shift. The media has realised that it reported and predicted too much, t...

As Twitter tampers with its DNA, marketers divided over its effectiveness

Twitter’s move to increase its character limit to 280 is seen as the company’s attempt to attract more users and take on its competitors

Amazon & Flipkart are making it impossible for other businesses to grow: Lord Waheed Alli, Koovs

Lord Waheed Alli, Ex-Chairman of Asos.com, a British online fashion retail giant, is building Koovs as one of India’s leading affordable western fashi...

My contract with India Today was not terminated: Karan Thapar

At a recent event in the NCR, it was journalist Thapar’s turn to answer some uncomfortable questions

Some rules of journalism just don’t apply in the digital space: Kalli Purie, India Today Group

In an interview with exchange4media, Purie also spoke about the relevance of mobile journalism, competition from social media platforms, issue of fake...

M-commerce to make up for the 45% of all online sales by 2021

The shift from e-commerce to m-commerce is no longer a distant phenomenon but a reality that exists

Why Vivo is missing in action this festive season?

The Chinese smartphone maker, which is known for big ad spends, is missing in action this festive season

Sanchita Ganguly quits Asian Paints, joins Lodha Group as VP Marketing

Ganguly served a long stint of almost eight years at Asian Paints. Prior to joining Asian Paints, Ganguly was working as Senior Media Planner at OMD I...

PepsiCo appoints new India CEO after D Shivakumar’s resignation

As per reports, Shivakumar will be joining Aditya Birla Group as the Group’s Executive Vice President, Corporate Strategy and Business Development

Sourav Majumdar resigns as Forbes India Editor

With a career spanning over two decades, Majumdar has worked with Indian business dailies like Business Standard and The Financial Express, heading ed...

Leadership is about setting new standards: Mukesh Ambani at IAA

According to Mukesh Ambani, Chairman& MD of Reliance Industries, Reliance will always remain invested in the businesses of the future and will always...

Brands embracing mobile and in-app advertising in a big way

Brands are increasingly adopting mobile and in-app advertising as it helps them get access to better data and targeting, with more transparency

Have integrated our brand in a smarter way by avoiding some annoying displays—Will Yang, Oppo

Despite being present in almost 28 markets globally, India continues to be the most important overseas market for Chinese smartphone maker Oppo. Will...

Will Zuckerberg’s apology help Facebook get over its ad controversy?

Recently, Facebook Founder Mark Zuckerberg had sought forgiveness after he was criticised for failing to block fake news and Russian interference in t...

Bigg Boss and CP Plus are mutually benefiting each other with help from Salman Khan, of course

Though the electronic security players have not been traditionally spending big on advertising and marketing but that strategy has is no longer the no...

Will now engage those who have been missing from TAC: Vikram Sakhuja

In his new role as president of TAC, Vikram Sakhuja speaks about his top priorities, which include nurturing new talent, building thought leadership,...

Impact of TV unmatched; digital, in fact, will complement TV: Raj Nayak

I don’t think the impact of TV can be matched with any other medium, says Raj Nayak of Viacom 18

We need to create an atmosphere of mutual trust for broadcasters: Rajat Sharma

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

Will IPL 2018 ensure steep hike in team revenues?

The surge in IPL’s overall revenue is expected to impact individual team revenues too, which can go as high as 30%, according to experts

HT's Vivek Khanna, CEO and Ratul Bhaduri, CFO step down from their roles

Highly placed sources have told e4m that Vivek Khanna, CEO, Hindustan Media Ventures Ltd and Ratul Bhaduri, CFO, HT Media have stepped down from their...

Shift from e-commerce to m-commerce accelerating in India

According to a recently released comScore report, digital media usage time is primarily driven by mobile apps with smartphone apps in developed market...

We have not repositioned ourselves every two years: Rajat Uppal, Red FM

Despite the double whammy of demonetisation and GST, Red FM has managed to grow from 54 to the planned 70 stations in the near future. Rajat Uppal, Na...