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Ruhail Amin

Ruhail Amin

Successful ad campaigns go beyond functional benefits: Sushant Dash, Tata Global Beverages

From issues related to corruption, elections, women empowerment and now creating future champions, ‘Tata Tea's Jaago Re’ campaign has given brand mess...

Brands exploring possibility of storytelling beyond 30 seconds: Aditya Bhat, Head, Jio Studios

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has ad...

Google India appoints Sujatha V Kumar as Head - Brand and Reputation, Marketing and Strategy

Sujatha V Kumar, Director - Category Marketing & Corporate Brand, The Coca-Cola Company has joined Google India as Head - Brand and Reputation, Marke...

We're working on making ourselves more relevant in India: Alexander Schlaubitz, Lufthansa Group

From focus on embracing local cultural nuances to operating its most high end fleet in India, Lufthansa has been making heavy investments in the marke...

India represents a massive opportunity for Twitter: Matt Derella

A chat with Derella, VP- Global Revenue and Ops- Twitter, reveals that there is a strategic shift happening at Twitter as it looks at revenue beyond c...

Journalists should rise above differences when it comes to national interest: Mahesh Sharma, Union Minister of Culture

The Union Minister also had a word of praise reserved for the news broadcast industry for working tirelessly to report credible news.

CCI order will have no impact on Google India’s robust growth: Experts

Media agency experts believe that the CCI order will not have any significant impact on the tech giant, given that it has shut down the processes whic...

Time to introspect about current media scenario: Rajeev Shukla

Rajeev Shukla spoke about the future of TV news and how the contemporary news media scenario desperately needed a makeover at the 10th ENBA event.

Digital will become an effective conversion medium for the auto industry—Harjot Singh Narang, Dentsu

In 2016, the auto sector contributed to 8.2 percent of the overall spending in digital marketing which is much more than other major sectors like real...

Sun Group & India Today Group’s net revenue up by 116% & 68 % respectively

In 2017 media houses across TV, print and entertainment have registered encouraging growth with some even witnessing 116 per cent jump in net revenues...

Marketers favour movie stars when it comes to brand building: Indranil Das Blah

Though cricket might be a rage and huge money spinner, marketers are still skewed in favour of movie stars when it comes to brand building, says Indra...

There is a strong call for an Independent media: Abhigyan Prakash

Prakash is currently the face of ‘Lab Azaad Hain’ campaign which works for the rehabilitation of rape victims.

Prime Time Ads are trying to push boundaries to create impact: CVL Srinivas

Srinivas, who was the jury chair for this year’s awards, spoke about the key factors that decided the winners of this year’s Prime Time Awards.

Ad industry wants Union Budget 2018 to reduce tax complexities

This budget is significant since it will be PM Modi led government's fifth and last full-fledged budget presentation before the 2019 Lok Sabha polls

BCCI appoints Korn Ferry agency to recruit new Marketing & Communication head

With the Indian Premier League 2018 around the corner, the new appointment is critical given the big sponsorship spends expected for the upcoming IPL...

Anurradha Prasad on News24 undergoing brand makeover

As BAG Network's Hindi news channel is planning a major brand revamp exercise this year, Anurradha Prasad lets us in on a few details

IRS 2017: Advertisers should look at print with renewed enthusiasm: Anant Nath, Delhi Press group

In an interview with exchange4media, Anant Nath, Editor, The Caravan & Executive Editor, Delhi Press Group, spoke about the scope for print players, e...

IPL 2018: What makes Mumbai Indians a successful brand?

The mega-auction of the Indian Premier League's 11th edition is scheduled to be hosted in Bengaluru on January 27 and 28. Building up on the same, thi...

IRS 2017: Online news publishers upbeat as daily readership soars to 40 mn

The spurt in growth of online news consumption is being seen as a direct interplay between the rise of smartphone penetration and the lowering of data...

Why IRS 2017 is a good restart to the measurement of magazines?

According to the latest IRS data, print magazines in India added 3.8 crore new readers, which is almost 75 per cent jump in total readership

IPL 2018: Not looking to make money at this stage—Sanjay Gupta, MD Star India

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers acros...

Magazine industry should leverage the disruptive potential of digital age: Dr Shashi Tharoor

Dr Tharoor spoke at the 11th Indian Magazine Congress in New Delhi on how magazine journalism could well leverage the power of the digital to stay rel...

How Old Monk became an iconic brand with ‘zero’ ad spends

Old Monk was the undisputed single brand leader till 2002, not just among rum labels, but the entire branded spirits market in India. It was also for...

Are homegrown brands forcing MNCs to embrace Indian-ness?

One of the key factors driving the natural, herbal and ayurvedic trend in India has been the massive consumer awareness campaigns carried out by playe...