Ruhail Amin

Airbnb India witnessing 200% growth YoY: Amanpreet Bajaj

Amanpreet Bajaj, Country Manager, Airbnb India was speaking about the growth of reimagined travel experiences which the company has ensured at the rec...

IMA felicitates successful, path-breaking and impactful marketing strategies : Anand Kripalu, Diageo India

Anand Kripalu, MD & CEO Diageo India, who was also the Jury Chair at IMA 2017 spoke about the rigorous process of selection involved in deciding this...

What makes Kishore Biyani’s Retail 3.0 a big hit?

For Kishore Biyani, CEO Future Group, offline retail is undergoing constant evolution. From offline stores to e-commerce and now the mix of the two, B...

Media fragmentation & proliferation of devices makes consumer behaviour complex: Torrence Boone, Google

Boone, VP Global Agency Sales, Google says that the popularity and rise of digital has resulted in fragmentation of media and proliferation of new dev...

It is important to let go of old mental models: CVL Srinivas

CVL Srinivas, Country Manager WPP and CEO GroupM South Asia, was speaking about the importance of rewiring the marketing value chain to build purposef...

Tinu Cherian of Ola to Lead Corp Comm at Harman India

Cherian will be joining as Senior Manager Corporate Communications at Harman India and will be leading all external and internal communications

Donald Trump's attacks on independent media have spurred a Renaissance: Lydia Polgreen, Huffington Post

Polgreen, Global Editor-in-Chief of Huffington Post, was in the Capital recently to talk about the importance of journalistic values in a world deluge...

Digital has already become Mainstream: Manish Maheshwari, CEO, Network18 Digital

In an interview with exchange4media, Maheshwari spoke about the journey of this transformation, his vision for Network18 Digital and the future, scope...

Digital is leading our marketing strategy: Jerome Saigot, MD, Nissan India

Datsun, which forayed into India few years back is heavily relying on digital marketing to boost its sales and the strategy has helped it cross one la...

From competition to collaboration - The changing dynamics of offline and online retail

The Indian retail industry is witnessing a disruptive shift ushered by the rising popularity of online retail. Given the changing dynamics, offline pl...

Content is not King, Context is: Experts at IPRCCA 2017

At the recently held India Public Relations & Corporate Communications Awards 2017 (IPRCCA), communication experts deliberated on various aspects of t...

Thums Up at 40: Five ad campaigns that re-defined the brand

In order to thwart the dominance of Pepsi, Coca Cola invested aggressively to promote Thums Up as a masculine brand after its acquisition in 1993

Who will bag Tata Groups PR mandate post Jan. 2018?

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. Th...

KVL Narayan Rao’s contribution to NBA will always be remembered: Anurradha Prasad

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

10 quarters back, we were a very shy company: Rohit Bansal, Reliance Industries Ltd

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact du...

Increasing spread of fake news on social networks will strengthen print: Shreyams Kumar, Mathrubhumi

Reliable journalism and trusted news source represents a business opportunity. Public worry over the increasing spread of fake news in social networks...

Brand management is about consistency of your promises: Deepak Bhatt, IIM Ahmedabad

In an interview with exchange4media, Deepak Bhatt who manages communication, public relations and digital marketing at the prestigious Indian Institut...

A look at how the media reported on demonetization

One year down the line ,the reporting on demonetization has witnessed quite a shift. The media has realised that it reported and predicted too much, t...

As Twitter tampers with its DNA, marketers divided over its effectiveness

Twitter’s move to increase its character limit to 280 is seen as the company’s attempt to attract more users and take on its competitors

Amazon & Flipkart are making it impossible for other businesses to grow: Lord Waheed Alli, Koovs

Lord Waheed Alli, Ex-Chairman of Asos.com, a British online fashion retail giant, is building Koovs as one of India’s leading affordable western fashi...

My contract with India Today was not terminated: Karan Thapar

At a recent event in the NCR, it was journalist Thapar’s turn to answer some uncomfortable questions

Some rules of journalism just don’t apply in the digital space: Kalli Purie, India Today Group

In an interview with exchange4media, Purie also spoke about the relevance of mobile journalism, competition from social media platforms, issue of fake...

M-commerce to make up for the 45% of all online sales by 2021

The shift from e-commerce to m-commerce is no longer a distant phenomenon but a reality that exists

Why Vivo is missing in action this festive season?

The Chinese smartphone maker, which is known for big ad spends, is missing in action this festive season