Ronald Menezes

Epsilon India will be a driver of growth and relevance for Epsilon globally: Ashish Sinha

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intellig...

After Michael Jackson’s death and Trump election, Las Vegas shooting recorded saddest day on Twitter

Twitter, a credible news platform today, is one of the most sought after medium to vent out one’s emotion with regard to any tragic or joyous event

RAM Data Wk 37: Fever leads in Mumbai and Delhi, Radio City in Bengaluru, Mirchi in Kolkata

Fever claimed the top spot in Mumbai and Delhi while in Bengaluru, Radio City was at number one position

With two million advertisers onboard Instagram, experts call it an ideal platform

As the user base grows to 800 million with 500 million monthly active users, Instagram is surely becoming a favourite with brands and advertisers

Is Twitter pulling a one-eighty by introducing 280 characters?

Twitter has decided to double its character limit to 280. We spoke to a few experts to find out if this will attract more advertisers and marketers.

The biggest challenge is to reinvent Bigg Boss every year: Raj Nayak, CEO, Colors

The brand custodians were excited and enthusiastic about their association with Bigg Boss at a press conference held in Mumbai on Tuesday evening. The...

India is the most important market in overseas business for OPPO: Will Yang, Brand Director, OPPO

At the launch of the "red" edition of OPPO F3 this Diwali, we had a quick conversation with Will Yang, Brand Director, OPPO, about how they are lookin...

Indian market is important, we need to continue growing with it: Marc Cavaliere, CMO, Fiji Airways

The CMO of Fiji Airways shared insights on his marketing experiences in India as it recently signed a code-sharing agreement with Jet Airways Byline...

The next few years for Firstpost will be all about evangelising: Azim Lalani, Business Head

In the last six years,the website has done exceptionally well, according to Lalani. In a chat with exchange4media, he reveals future plans for the bra...

Racy ads? No please, we are Indians

As Sunny Leone’s latest ad for Manforce condoms faces flak in Gujarat, we list five other ads that were banned for being too racy years ago

Puma to focus on data driven marketing to increase profitability: Debosmita Majumdar, Head of Marketing, Puma India

Majumdar spoke to us about Puma’s plans this festive season, how they plan to improve sales and why India is important to them

Is India the new sizzling market in Asia for increased ad expenditure?

According to Advertising Expenditure Forecast by Zenith Media, the slowdown in GDP or implementation of GST is not affecting the growth of ad spends i...

With Jukebox we want to give users a more immersive experience: Aditya Kuber, BookMyShow

BookMyShow is known for its quick services to book tickets for various events or movies but with the addition of a new feature ‘Jukebox’ it is offerin...

ICMA 2017: Content marketing - Building brand image or driving conversion?

At the recently held Content JAM by exchange4media, experts discussed how marketing plays a role in building brand image or driving conversion

Twitter tributes pour in for #GauriLankeshMurder, journalists show solidarity

As Gauri Lankesh’s murder mystery kept the media fraternity on high alert, those in the industry took to Twitter to express their grief and said that...

Could IPL franchises piggyback on Star India’s dynamic social media and digital presence?

Star India is known for its dynamic presence on social media and just like franchises in the PKL, could IPL franchises go from the current “superpower...

Lalit Modi not pleased with the final figure for successful IPL franchise, Twitter stays upbeat with #IPLMediaRights

Twitterati immediately took to #IPLMediaRights and reacted on the hot topic even as Lalit Modi, Harsha Bhogle, and cricket analyst Freddie Wilde analy...

IPL is a powerful property and can create lots of value for fans: Uday Shankar, Star India

Shankar fielded questions by journalists at a press conference after the IPL bidding rights were awarded to Star India

How Business Intelligence helped in better marketing and effective ROIs for Mondelez India

Artificial Intelligence still has a long way to go in India, according to Sachin Pendse, Global Data Modeling, Architect and Reporting Hub lead – Data...

Mumbai flood: When Twitter and journalists came to the rescue with real-time information

The torrential downpour on Tuesday brought Mumbai to a standstill and as it returns back to normalcy, we highlight the role played by Twitter and jour...

We want to pioneer programmatic advertising in India: Tejinder Gill, Truecaller

The Vice President, Sales & India Operations of Truecaller, shared his views on the app’s future plans, how they managed to achieve a 300 per cent gro...

How do marketers track the ROI of content marketing for their business?

With content marketing competing with influencer marketing, SEO, PPC, social media marketing, etc. tracking ROI on content marketing has become impera...

Content marketing forms a vital cog in the overall strategic marketing machinery

60 percent of the APAC marketers and agencies believe in making it their top priority for the industry

Chinese smartphone makers grow strong despite Indian govt. sending them notices over data theft concerns

According to the latest IDC report Xiaomi and Vivo have shown growth even after the application of GST. 28 million smartphones were shipped to India i...