Rishi Vora

IMPACT Exclusive: Discovery - Innovating as it moves forward

Discovery is not just making great strides, but looking far beyond its current footprint as it sets its sights on connecting with the next generation,...

Satisfying the curiosity of young Indians

 Today, the international footprint of Discovery is huge. Presence in more than 180 countries, 40 languages and more than 1.5 billion cumulative...

Maxus Global elevates Ajit Varghese

In a recent development, Maxus Global has decided to entrust additional responsibility on Managing Director Ajit Varghese. Varghese will now also run...

GoaFest 2011: The emotional brain is in-charge - Robin Wight

Deciphering consumer behaviour has always been a challenge for markets, but if one were to follow Brain Science, this exercise would lead to many succ...

GoaFest 2011: Fame is fundamental to brand building: Sir John Hegarty

For Sir John Hegarty, fame and persuasion are important elements in brand building as he stresses on how brands need to be leaders and not mere follow...

Sun shines on GoaFest, again

Minus scandal, GoaFest 2011 was certainly shiny and happy and the cleaner and greener festival that Festival Chair Lynn de Souza had vouched for. Rule...

GoaFest 2011: India to see an explosion of Display ads: Rajan Anandan

Display ads are set to witness tremendous growth, says Rajan Anandan, Managing Director, Google India, as he lists the factors fueling this growth and...

GoaFest 2011: Agencies need to take risks – Sam Balsara

Deliberating on the future of advertising in light of accelerating growth, Indian ad industry honchos highlight the key challenges and opportunities a...

Decoding Marketing 3.0: Reliance’s Sanjay Behl on People, Purpose, Perspective, Protection and Participation at the Pitch CMO Summit

Marketing has over the years evolved beyond the traditional 4Ps. Delivering the keynote at the Mumbai round of the Pitch CMO Summit 2010 on November 1...

Tom Bernadin, Mark Tutssel turn the spotlight on Leo Burnett’s ‘HumanKind’ approach

Leo Burnett has been successfully applying its unique ‘HumanKind’ approach in the process of re-defining the nature of advertising. Highli...

India is a clear leader in the world of cricket: Lucien Boyer, Global CEO, Havas Sports & Entertainment

Havas Sports, the sports marketing arm of the Havas Group, which is fairly active in India during cricketing events – particularly IPL, is all g...

It’s all about being ‘social’

Social media has caught on in a big way all over the world, but how can brand managers and advertising agencies cash in on this growing segment? Can i...

China is one of the largest markets for advertising the world over: JWT’s Tom Doctoroff

Much has been said and written about India and China being markets of great importance for global brands and advertising networks, both in terms of si...

Revision of stakes gives more independence to RK Swamy BBDO

In a recent development, the Board of Directors for BBDO India and RK Swamy BBDO came to a consensus that allows RK Swamy BBDO to exercise a ‘signific...

IMC 2009: In search of that elusive ROI

‘Do magazines give a better ROI’ saw Ambika Srivastava and Shashi Sinha speak at length on several pertinent issues such as Do magazines help deliver...

IMC 2009: ‘Magazine advertising is not about transferring TV content on magazine’

Traditionally, television forms a major portion of the advertiser’s media plan. So, how do magazines help reach audiences that advertisers look for, a...

IMC 2009: Demystifying the good and bad in content in troubled times

‘Content is King and will always remain the king,’ asserted the panelists in one voice at the session on ‘Is content the king even in troubled times?’...

IMC 2009: Look for new sectors that could take the industry further: Nishant Singhal

Day one of the Indian Magazine Congress (IMC) 2009, being held in Delhi on November 5-6, commenced with a welcome address by Outlook Group’s Maheshwer...

IMC 2009: stop talking about economic cycles, it is just a cycle: Chris Llewellyn

Recession or no-recession, magazines in India will continue to increase in numbers despite many experts having spelled doomsday for print as a medium...

‘Fear Factor Khatron Ke Khiladi Level 2’ launches with round-the-clock marketing

Colors’ ‘Fear Factor Khatron Ke Khiladi Level 2’ has hit the small screen and the channel is leaving no stone unturned to market the reality show, exp...

2010 will be a promising year for advertising, media, PR: Martin Sorrell

“India is surely impacted by the recession. However, at the time when the recession started, the general feeling out here was of optimism that India i...

e4m Conclave 2009: ‘In trying times, it is wise to re-look at the business models’

Opportunities exist, even in times of slowdown. This is what the distinguished panel at the fourth exchange4media Conclave, held in Mumbai on June 3,...

e4m Conclave 2009: Modern economy is driven by knowledge - Andrew Rashbass

Speaking at the exchange4media Conclave 2009 in Mumbai on June 3, Andrew Rashbass, CEO, The Economist Group, defined ‘Mass Intelligence’ as a key demo...

India ad-land gets serious over voting; AAAI, EC join hands for pro-bono campaign

In a first ever initiative with the Election Commission of India, the Advertising Agencies Association of India (AAAI) is examining the possibilities...