Priyanka Nair

Youth Quotient: "Negotiation skills are crucial as OOH industry thrives on sales"

Neeti Gupta, Team Leader - Agencies, Global Advertisers, Mumbai talks about her passion for OOH advtg, negotiating hard & her wish list of brands she...

"Brands need to focus on innovation & consumer-engaging outdoor activities"

There are opportunities of int'l level of branding that make OOH integrate well in the city landscape, strategically placed to highlight a brand's mes...

"A fundamental question often raised is how to monetise social media"

Every marketer sees the need to have a social media presence, however, what often remains a challenge is measuring success & failure, says Glen Irelan...

There is a need for an equivalent of TAM for OOH: Ritesh Ghoshal

Measurability of impact, a unified currency for value & control of execution are challenges that the outdoor industry needs to find solutions to, says...

Youth Quotient: "On social, say it first or say it better"

Being first on the internet has its pros, but if you missed the bus, follow quickly with a unique, refreshing take through the brand lens, says Eshita...

Youth Quotient: "Good talent in social media marketing is hard to come by"

Everyone wants to get into social media, but most have very little or no knowledge about it and come into the industry with pre-conceived notions, say...

Youth Quotient: "Good talent in social media marketing is hard to come by"

Everyone wants to get into social media, but most have very little or no knowledge about it and come into the industry with pre-conceived notions, say...

Mobile is not a trend; it is a reality: Will Platt-Higgins

It is essential to understand the media crossover in terms of time spent by brands today, says the Director, Global Account Partnership, Facebook, USA

Brands find a lucrative platform to lure users via Facebook logout page

The ad space on the Facebook logout page is considered to be the most expensive one on social media. exchange4media takes a look at how brands are usi...

Now, setting up a digital start-up is not a distant dream if you play it smart

Focus, ambition, investing in manpower, keeping costs in check & taking failure in its stride - these are some things that can make the difference bet...

Video: "It is essential to understand youth’s desires & apprehensions"

To create the right communication for today's youngsters, brands need to start listening to them, and cater to their wants & insecurities, says Ravi D...

Banks cash in on social media in a big way

From creating social conversations to using the right technology as well as promoting social causes - private sector banks in India are betting high o...

Youth Quotient: "Most brands in India yet to exploit social media platforms"

Platforms such as Vine, Reddit, Pinterest and Instagram are underutilised by most brands and agencies in India even today, says Dakshin Adyanthaya, Se...

Youth Quotient: "Most brands in India yet to exploit social media platforms"

Platforms such as Vine, Reddit, Pinterest and Instagram are underutilised by most brands and agencies in India even today, says Dakshin Adyanthaya, Se...

Banking on Facebook? Now, ICICI Bank allows that too

The 'Pockets by ICICI Bank' app enables customers to carry out a slew of banking services on Facebook such as transferring money to friends, and split...

Siemens India's dabbawala story ticks all the boxes on digital

An extension of its global 'Answers' campaign, Siemens India's latest digital initiative uses effective story-telling to show how Siemens technology h...

Go outdoor this festive season, experts urge brands

Cost effectiveness and large scope for innovation - exchange4media pens down a few reasons why brands should include outdoor in their media plans this...

Amul's little moppet can teach brands a thing or two about effective marketing

From creating topical conversations with witty messages, throwing light on social issues, going back to the basics & integrating right - Amul's outdoo...

Narrate great stories to the youth: Ravi Rao

According to Ravi Rao, Leader - South Asia, Mindshare, it is essential for brands to stick to the basics, yet create a great line of thought when it c...

Need to make video campaigns more effective? Here's what to do...

From customising for different devices, integration in emails, mentions of CTA to betting high on SEO - there are a few musts that brands need to foll...

OOH adds muscle to communication strategy of big ticket TV shows

Be it 'Mahabharat' on Star Plus, 'Kehta Hai Dil Jee Le Zara' & 'KBC 7' on Sony or 'Yeh Hai Aashiqui' on Bindass - channels are using customised creati...

"OOH has still not been accorded industry status by Govt of India"

We are still fairly unregulated as an 'industry', and that is one major factor which is hampering growth & investment in the business, says Vijay Cava...

What print media should keep in mind when going outdoor

Print publications can get more bang for their buck from OOH advtg if they target it right, use eye-catching creatives and follow single line of thoug...

Brands take the freebies route to woo customers this Onam

Given the tough economic situation in the country, brands have rolled out a slew of freebies & offers in a bid to boost sales