Priyanka Mehra & Ronald Menezes

As Jio apps dominate on Google Play, AJIO makes a quiet entry

Reliance Jio’s bouquet of apps have made it to the top of the Google Play Store even leaving Facebook and Whatsapp behind

Euro 2016 sees fewer ads; average ad volume per match plummets

As per the data provided by TAM Sports, the average ad volumes per match dropped to 12 minutes in Euro 2016 as compared to 16 minutes that were shown...

Euro 2016: New endorsement categories grow 140%; auto & telecom companies among top spenders

According to a latest report provided by TAM sports, Corporate auto sector took the top slot in endorsements followed by cellular phones and corporate...

Euro 2016: Lionel Messi commands 26% share of endorsements, Dhoni falls down the order

UEFA EURO 2016 has brought about a change in the market share held by celebrity endorsements. Lionel Messi climbs the charts while MS Dhoni and Virat...

Euro 2016 attracts 136% more brands than previous editions; Hero Motocorp holds highest share

Euro 2016 has been the flavour of the season and brands are piggy-backing on the tournament to endorse products as the 2016 edition sees a rise in ter...