Preeti Hoon

Samsung banks on consumer outreach, brand building for market push

Samsung is seeking to fortify its presence in India through a multi-pronged brand building and on ground activities plan. Elkana Ezekiel, CMO, Samsung...

Clarks to invest 15 pc of turnover in brand building

Clarks, the footwear brand from the UK, is firming up its India plans in collaboration with Future Group. The brand had already had a taste of the Ind...

Ministry of Food Processing Industries looks for Media cum advertising agency

Ministry of Food Processing Industries has invited advertising agencies for a pitch to select the suitable agency for a three-year empanelment.

Clarks to focus on brand building

Clarks, the footwear brand from U.K, which already had tested waters in 2005 in India, is all set to invest 15 pc of its turnover to brand building.&n...

Topps brings on board Motivator; enters India via IPL4

Topps Company Inc, a sports and entertainment collectables firm, has entered the country riding the IPL wave. The company has lined up an equal share...

Lowe Lintas appoints Upasana Dua as Associate VP

Lowe Lintas Delhi has brought on board Upasana Dua as Associate Vice President. Naveen Gaur, Executive Director, Lowe Lintas has confirmed her appoint...

TAG Heuer ups marketing spends by 30 pc; gears up for F1

Celebrating 150 years of its existence globally, TAG Heuer is now bullish on India and is planning to expand to Tier II and III cities extensively. Th...

Kreate Advertising adds Jeeva Spa & Salon biz to its kitty

Kreate Advertising has bagged the creative and PR duties of Jeeva Spa & Salon. The account was handed over to the agency in the month of April and...

BSNL Gujarat on the hunt for advertising agencies

Bharat Sanchar Nigam Limited (BSNL), Gujarat telecom circle, Ahmedabad has invited advertising agencies for a two-year empanelment. Six agencies will...

7 agencies roped in for ESIC, National e-Governance biz

Concept, Crayons, Goldmine, InterPub, Prabhatam, RK Swamy BBDO and Span have bagged the creative duties of Employees State Insurance Corporation. Conc...

Godrej Nature’s Basket fortifies premium proposition

Keeping in mind its niche clientele, Godrej Nature’s Basket has adopted a two-pronged approach of BTL activities and customer service. Though th...

Bharat Bhari Udyog Nigam seeks agencies for empanelment

Bharat Bhari Udyog Nigam Ltd, a Government of India enterprise, has invited expressions of interest (EoI) from registered advertising agencies for emp...

Going green, JK Tyres ups marketing spends by 50 pc

JK Tyre & Industries Ltd is adopting some unconventional ways to move ahead n its key focus areas of motorsports, going green, and trucking busine...

National Jute Board seeks to empanel ad agencies

The chosen agencies will be required to conceptualise, design and execute a sustained campaign to build a brand identity for Indian jute and jute prod...

Central Org for Railway Electrification opens ad pitch

The Central Organisation for Railway Electrification (CORE), Allahabad has invited advertising agencies for a one-year empanelment.

Wodka Gorbatschow eyes unconventional advertising to up market share

Wodka Gorbatschow, a brand from the Allied Blenders & Distilleries stable, is looking at AFPs to kickstart its new marketing push for the year and...

South East Central Railway scouts for ad agencies

The South East Central Railway (SECR) has invited advertising agencies for a one-year empanelment pitch.

Central Cottage Industries Corporation’s creative up for grabs

Agencies with INS accreditation and a minimum experience of five years in similar field are eligible to pitch for the business.

BSNL opens ad pitch for Rajasthan circle

Bharat Sanchar Nigam Ltd (BSNL), Rajasthan telecom circle, Jaipur has invited advertising agencies for a two-year empanelment.

IOCL invites agencies for empanelment for its corp comm dept

The Indian Oil Corporation Ltd (IOCL) has invited ad agencies for a two-year empanelment for its corporate communications department at the northern r...

Lava Mobiles biz moves from Contract to McCann Erickson

McCann Erickson is the newly appointed agency for Lava Mobiles and with this, it becomes the third agency to handle mobile brand’s advertising d...

Sleepwell awards media duties to Motivator

Motivator beat agencies like MPG, Carat Media and ZenithOptimedia to bag the media duties of Sleepwell Mattresses. The account size is estimated at Rs...

ICC CWC’11: And the winner is… the advertisers too

It was a dream run not just for the jubilant Team India at the ICC Cricket World Cup 2011. Advertisers too rode the euphoria wave and reaped rich divi...

Reporter’s Diary: Paint me Tri-Colour; Cricket’s on my mind

Preeti Hoon discusses how one of India’s ruling religion-cum-sports unites a whole country…