Neeta Nair

After IRS, India Today Magazine is on the same level as TOI: Kalli Purie

The Purie's are optimistic about the magazine space gaining strength as India Today has become the second most read English publication after TOI as p...

After IRS, India Today Magazine is on the same level as TOI: Kalli Purie

The Purie's are optimistic about the magazine space gaining strength as India Today has become the second most read English publication after TOI as p...

Suzuki will increase spends on Print for a pan-India campaign only: Sajeev Rajasekharan

For a brand like Suzuki which dedicates around 30 per cent of its annual marketing spends on Print medium, the IRS 2017 findings have clearly come as...

IRS results are encouraging : Suresh Narayanan, Chairman Nestle

Suresh Narayanan, Chairman and Managing Director, Nestle India talks about what the survey means for his company’s marketing expenditure.

How marketing can get smarter with machine learning

At a time when machine learning and artificial intelligence is revolutionising digital marketing, Sapna Chadha, Head Marketing, Google India and South...

Tomorrow Creative Lab wins creative duties of Ashiana Housing Ltd.

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film,...

More than 80% of our transactions are digital now: Ravi Santhanam, CMO, HDFC Bank

Santhanam elaborates on why it made perfect sense to launch #StartDoing, a digital-only campaign for HDFC Bank

Any dessert choice is a competitor for me: Chaitanya Rele, VP, Head of Marketing, Havmor Ice Cream

Rele can't stress enough on the difference between frozen desserts and ice-cream..

KBC as a game show does not discriminate, it is a great leveler: Nitesh Tiwari

Dangal director Nitesh Tiwari has been associated with KBC campaigns for six seasons in a row

KFC's secret recipe to staying relevant

Lluis Ruiz Ribot, CMO, KFC India, talks about the company’s fresh approach to marketing, recent campaigns, focus on digital and more

Cannes Lions 2017: Wieden+Kennedy bags Bronze in Film Craft Lions for Nike's Da Da Ding

Nike’s Da Da Ding was the only Indian campaign to be shortlisted for the Film Craft Lions

India's Best Bets at Cannes Lions 2017: JWT India and Leo Burnett India

A list of India’s nominations to Cannes Lions International Festival of Creativity

Cannes we do it again?

With the Cannes Lions International Festival of Creativity 2017 set to begin on June 17, the spotlight is on India’s chances of improving last year’s...

We aimed to reach Rs 10,000 cr in revenues by the year-end, and we're almost there: Acharya Balkrishna

Brand Patanjali rides on the ‘Made in India’ swadeshi sentiment, but Acharya Balkrishna, CEO, Patanjali Ayurved, says that he soon expects the company...

By 2020 non-traditional media will contribute to 50% of our revenues: Tamara Ingram

Tamara Ingram during her first visit to India, eight months after taking over as the Worldwide CEO of J. Walter Thompson Company, talks about why Indi...

Our benchmark has to be the best global work: Saurabh Varma, CEO, Leo Burnett

As a country, we have got to change our perspective to what works globally. If our benchmarks are not global, we are not going to be able to compete a...

Cannes 2016: There is no other thing at play in Cannes than the idea: Ramesh Iyengar, SDMC

Ramesh Iyengar, CMD, Select Direct Marketing Communications talks about the factors Indian agencies must consider before sending their entries to Cann...

Cannes 2016: When it comes to media, Indian ads miss out on genuine innovations: Ashish Bhasin, DAN

Ashish Bhasin, Chairman and CEO, South East Asia, Dentsu Aegis Network, who is on the Media Lions jury at Cannes this year speaks about the hard work...

IPL 9: With over 80 sponsors, it’s carnival time for brands

IPL has always been fully loaded with sponsors; in fact more than 80 different brands are associated with the eight IPL teams this season

IPL 9: With over 80 sponsors, it’s carnival time for brands

IPL has always been fully loaded with sponsors; in fact more than 80 different brands are associated with the eight IPL teams this season

Goody goody advertising has changed to a large extent: Shobha De

At Goafest2016, Shobha De, author, columnist and social commentator, spoke about a subject which from time to time becomes a matter of raging debate i...