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Neena Dasgupta

The author is CEO and Director, Zirca Digital Solutions

Guest Column: Understanding consumers is the key to successful content marketing: Neena Dasgupta, Zirca Digital Solutions

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships ba...

Guest Column: Content Marketing- Making the king a humble servant: Neena Dasgupta, Zirca Digital Solutions

The evolution of digital really is the evolution of human ambition and enterprise, says Dasgupta