Misbaah Mansuri

Misbaah Mansuri

The world’s largest radio network is about to finalize their contract with us: Cory Bixler, The Festival of Bharat

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will...

Bancassurance is a dominant driver of our business: Vighnesh Shahane, CEO, IDBI Federal Life Insurance

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how...

IDBI Life Insurance launches #YoungChampsCampaign to support Badminton as a career

IDBI's contest winners will stand a chance to get trained at the Pullela Gopichand Academy in Hyderabad after going through a selection process

Zomato and some more brands that dealt with mangled crisis head-on

The way a brand reclaims itself after a crisis says a lot about it. From the Maggi meltdown to Cadbury winning the battle of worms, these brands exam...

Saregama hits all the right notes with first campaign for Carvaan

Vikram Mehra, Managing Director, Saregama India, opened up about the genesis of Carvaan, the trigger behind the brand’s first ever campaign and their...

e4mChillout: Family-bonding, pets and delectable sushi make life worth living for Wizcraft's Andre Timmins over weekends

Weekends for Wizcraft International’s Director also mean binge watching Netflix, travelling to exotic places and catching up on movies

We aim to further strengthening our presence in the global market: Andesh Bhatti, Collectcent

Andesh Bhatti, Founder & CEO, Collectcent shares his insights on the role of big data analytics in the advertising space, what Collectcent has achieve...

Ad spends on digital will double in the next few years: Suraj Nagappa - VP, Isobar India

The recently appointed VP chatted with exchange4media on his aspirations and priorities as he takes over, digital transformation, programmatic adverti...

We want to ultimately station IIFA in North America: Andre Timmins, Director- Wizcraft International

As Wizcraft International enters its 30th year, Andre Timmins spilled the beans on the road ahead for them and their flagship brand IIFA

E-commerce is tactical & highly sales driven: Vinod Nair, MD, Network Advertising

Nair shared some insights about their latest campaign for Vijay sales which highlights the weakness of online players.

Combined presence of UFO Moviez and Qube could benefit advertisers and brands; CMO UFO

The technological strength of the combined entity will deliver value across the value chain, says Siddharth Bhardwaj, CMO – Head of Enterprise Sales,...

Next decade will be the golden period of the entertainment industry: Mukesh Ambani

As Viacom 18 recently completed 10 years of being in business , Mukesh Ambani, Chairman& MD of Reliance Industries, shared his insights about the ente...

First IndiGo, then BMW: Lack of empathy towards consumers can dent brand image: Brand experts

Industry experts believe that brands need to learn from the recent fiascoes and backlash faced by brands such as IndiGo and BMW due to their inability...

Licensing and merchandising will contribute 20 per cent to our revenues annually: Shriya Ghate, Tinkle

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniv...

Sanjay Tripathy’s Twitter post #BMWFire sparks social media fury

Tripathy's social media post on his BMW bonnet catching fire and expressing his disappointment with the brand goes viral

5 Awwdorable Children’s Day campaigns that will melt your heart

The following Children’s Day campaigns took to inspiring and engaging children from all strata of society

Top 5 viral ads of the month

Leveraging celebrity icons that match the ethos these brands, these 5 interesting ads took the Internet by storm

Chillout: Siesta, Sweets and Swims comprise Projjol Banerjea's weekend Sabbath

Projjol Banerjea, Founder & Chief Product Officer, Zeotap’s weekends comprise of siestas, satisfying his sweet-tooth, bonding with loved ones and whip...

IndiGo spat: Could it jeopardise the brand image?

Industry experts believe that no matter what the provocation, IndiGo staff could have dealt with the manhandling situation at Delhi airport with sensi...

This financial year, we are glad to announce ELLE handbags in India: Ujjval Saraf, Brandzstorm

The MD of Brandzstorm India Marketing Pvt. Ltd. spoke about their business objectives, marketing activities and their plans to storm the Indian market...

Open content on digital is an opportunity to improve engagement: Ambika Sharma

The Founder & MD of Pulp Strategy Communications talks about their journey, challenges and how they compete with traditional advertising agencies

Take less to get more: Dr. A. Velumani. PhD, Chairman and MD, Thyrocare Technologies Ltd

Dr. A. Velumani spoke at the exchange4media Conclave 2017 highlighting the importance of innovation, risks and disruption

Anushka Sharma, when paired with Virat Kohli, grabs the interest of a wide audience: Shilpi Modi, Director, Manyavar

Shilpi Modi, Director, Manyavar gets candid on the recent ad campaign that took the internet by storm, convincing Virat and Anushka to do the ad and m...

We don't want to push ads on kids: Vinoth Chandar CEO,ChuChuTV

Chandar tells exchange4media that the brand’s increasing popularity around the world has propelled them to dive into the business of creating consumer...