4BHvYt_Freedomunleashd.jpg

Madhuwanti Saha

Madhuwanti Saha

We are focused on premiumisation: Anshuman Goenka, Bacardi India

Anshuman Goenka, General Manager-Marketing, Bacardi India Private Limited, talked about promoting whiskey to a younger crowd, marketing strategy for 2...

Brands go all green at Kala Ghoda Art Festival

The green theme of Hindustan Times Kala Ghoda Art Festival 2018 has got the associated brands experimenting through some rather interesting installati...

The IRS report has motivated us to increase our footprint: Tarun Jha, Škoda India

The marketing head of Škoda Auto India feels that the interval between the last data and the new one is too big to ignore

Plan to get 16% of sales from Digital by FY19: Veejay Nakra, Mahindra & Mahindra

Veejay Nakra, Chief of Sales & Marketing – Automotive Division, Mahindra & Mahindra Ltd, emphasized on how digital marketing is the way forward

We intend to spend US $50mn on originals: Rishika Lulla, CEO, Eros Digital

OTT platform, Eros Now is strengthening its original content strategy with plans to roll out more than 10 original shows. Rishika Lulla, CEO, Eros Di...

We intend to spend US $50mn on originals: Rishika Lulla, CEO, Eros Digital

OTT platform, Eros Now is strengthening its original content strategy with plans to roll out more than 10 original shows. Rishika Lulla, CEO, Eros Di...

Brands gear up for Tata Mumbai Marathon

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 regis...

Regional content, originals to drive OTT consumption in 2018

With India expected to have 530 million smartphone users this year, we look at the dominating video consumption trends

Dekkho ceases operations; co-founder Tanay Desai joins Times Internet

Dekkho, a content aggregator platform, reportedly closed down two months back but the app is still running

Have allocated resources from other regions towards Indian market: Vikas Agarwal, OnePlus India

Vikas Agarwal on the handset maker’s marketing strategy for 2018 with more focus on offline activities and tier-I and tier-II cities, expanding its of...

The worse is behind the broadcasting space as it bounces back

Starting with demonetization to implementation of GST, followed by a time-crunched festive season, it's been a roller-coaster for broadcasting space w...

Brands can cross current Rs 100 cr mark with strategic film associations: Vinit Karnik, ESP Properties

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Sho...

Bigg Boss is the biggest entertainment property in the online video space: Gaurav Gandhi, Voot

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising rev...

Times Network adds 20 new brands to prime time offerings across its news channels

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Little to no impact on India operations from ESPN layoffs in the US

The US network's team in India has been on a hiring spree across editorial, technology, sales and marketing, and several other departments

Growth has been muted since demonetization: Abraham Thomas, Radio City

Abraham Thomas, CEO, Radio City on bringing India’s first video FM, localisation strategy, delay in the measurement and when does he expect categories...

Imagica in talks with kid's channels to bring character-specific rides by March-April

Raveendra Singh, Associate Vice President, Marketing and Sales, Imagica, spoke about getting characters-specific rides and attractions, scaling up the...

Demonetisation is history for broadcasting industry

Compared to GST, demonetisation has been an easier battle to fight and the broadcasting sectors claim to have recovered from it by March-April

For Radio sector demonetisation was de-growth of 15%

Things started picking up for the sector as advertising came in from e-commerce and government

Network 18 happy with the rebranding strategy results

Avinash Kaul, Managing Director, A + E Networks | TV18 President – Strategy, Product & Alliances – Network 18, spoke about News18 Lokmat, the successf...

e4mChillout: SPN’s Uday Sodhi is a self-confessed Goa addict and an over-eater

Goa, movies and shows and food are what define the weekends of Uday Sodhi, Executive VP and Head - Digital Business - ‎Sony Pictures Networks India Pr...

Ability to rebound a vintage brand to be super desirable worldwide is a unique thing: Gonzalo Brujo, Interbrand

The CEO, EMEA and LatAm, Interbrand spoke about the current challenges for Indian brands to compete at the global level and shared tips on brand safet...

Virat Kohli’s brand value to increase after overtaking Lionel Messi in Forbes Fab 40: Experts

With Indian cricket captain Virat Kohli’s brand value overtaking football star Lionel Messi, golfer Rory McIlory and Golden State Warriors' shooter St...

Chandramohan Mehra, Sr VP and Head-Marketing at Sony SAB (SPN) quits

Following his three year stint at Sony SAB, Mehra will now move to a big financial conglomerate as its CMO