Madhuwanti Saha

Demonetisation is history for broadcasting industry

Compared to GST, demonetisation has been an easier battle to fight and the broadcasting sectors claim to have recovered from it by March-April

For Radio sector demonetisation was de-growth of 15%

Things started picking up for the sector as advertising came in from e-commerce and government

Network 18 happy with the rebranding strategy results

Avinash Kaul, Managing Director, A + E Networks | TV18 President – Strategy, Product & Alliances – Network 18, spoke about News18 Lokmat, the successf...

e4mChillout: SPN’s Uday Sodhi is a self-confessed Goa addict and an over-eater

Goa, movies and shows and food are what define the weekends of Uday Sodhi, Executive VP and Head - Digital Business - ‎Sony Pictures Networks India Pr...

Ability to rebound a vintage brand to be super desirable worldwide is a unique thing: Gonzalo Brujo, Interbrand

The CEO, EMEA and LatAm, Interbrand spoke about the current challenges for Indian brands to compete at the global level and shared tips on brand safet...

Virat Kohli’s brand value to increase after overtaking Lionel Messi in Forbes Fab 40: Experts

With Indian cricket captain Virat Kohli’s brand value overtaking football star Lionel Messi, golfer Rory McIlory and Golden State Warriors' shooter St...

Chandramohan Mehra, Sr VP and Head-Marketing at Sony SAB (SPN) quits

Following his three year stint at Sony SAB, Mehra will now move to a big financial conglomerate as its CMO

‘Hollywood On Café’ has been propositioned as a premium property to advertisers: Aparna Bhosle, ZEEL

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BB...

Food will be our growth category both in terms of consumer and advertisers: Uday Sodhi, SPN

We speak to Uday Sodhi, EVP and Head – Digital Business, Sony Pictures Networks India (SPN) on introducing food genre in OTT space, how it will be a m...

e4mSpotlight: Broadcast industry ‘cautiously optimistic’ about growth this Diwali

The festive season might have a shorter window this year but the broadcast industry is slowly gearing up for recovery this Diwali and witnessing renew...

Viewership comes first, revenue will follow: Punit Misra, ZEEL

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

Kids channels optimistic about growth this festive season

Kids channels of Viacom18, Disney India, Turner International and SPN expect ad sales to pick up in the festive period through their tentpole marketin...

Our customers are our celebrities: Subramanya Sharma, Cleartrip

Subramanya Sharma, CMO and Head of Products, Cleartrip, talks about the company’s expansion strategy, how its last campaign fared and why it doesn’t b...

How SC DD order helps Star Sports...

The Supreme Court prohibiting Prasar Bharati from airing important sporting events of national events including cricket matches live on private cable...

Empowered with IPL rights, is Star better prepared to counter TRAI order implications?

Industry is confident that Star India will have innovative strategies in place if TRAI's tariff order gets a go-ahead

After IPL, what will SPN bank upon?

Following two of its popular shows going off air on Hindi GEC SET, SPN is now facing a tough tie with losing out IPL media rights to Star India

Star seeks big ad rate hike for Ind-Aus series

For the India-Australia series starting on September 17, Star TV is looking for Rs 9.5 lakh for 10 seconds for ODI matches and Rs 11.75 lakh for T20 m...

With the right TG not getting addressed on its new time slot, SET pulls the plug on Pehredaar Piya Ki

After Broadcasting Content Complaints Council directed Sony Entertainment Television to shift ‘Pehredaar Piya Ki’ from 8.30pm to the 10.30pm slot the...

How brands stood up for the Maximum City during the Tuesday deluge

When Mumbai came to a standstill on Tuesday, a slew of start-ups and brands came out in support with a host of services ranging from free food, WiFi,...

We don't take decisions based on one Thursday ratings: Danish Khan, SET

Danish Khan, EVP and Business Head at Sony Entertainment Television (SET), opens up about the controversy surrounding its new show ‘Pehredaar Piya Ki...

Viu takes OTT-to-TV route, brings its originals' content to Zoom

For the first time, an OTT platform Viu ties up with Times Network’s music and entertainment channel Zoom to air its originals including ‘What The Duc...

Chillout: It's badminton, music and Thai food for Neeraj Vyas

Neeraj Vyas, Sr. EVP & Business Head, Sony Max, Sony Max 2 and Sony Mix makes the most of his weekends by indulging in food, movies, music and preciou...

Facebook and YouTube will help faster adoption of non-linear forms of consumption: Vamshi Reddy

Vamshi Reddy, Founder, Apalya Technologies talks about what works in the OTT space, its monetisation potential and Apalya’s association with HUL

Turner International India brings a local IP for POGO after a long hiatus

Apart from POGO’s new local show and Cartoon Network’s latest season of ‘Oggy and the Cockroaches,’ Juhi Ravindranath and Krishna Desai of Turner Inte...