Gopal Sathe

Turning negative into positive: a must for social media

The internet makes it impossible to hide negative responses to your brand. For brands, social media is an opportunity to convert negative into positiv...

Is social media running on hype?

Social media companies are getting astronomical valuations – but are we headed towards a bubble and a bust like the 90s?

Online cricket games score well for brands during IPL

For brands, marketing efforts around online cricket games have paid off well during the IPL, even while the tournament had a lukewarm response on tele...

Mobango crosses 1 million daily app downloads – are apps inevitable?

Free app platform Mobango has crossed one million daily downloads, across Android, Java and Symbian phones, with 25 per cent of those downloads taking...

Communicate 2 handling social media presence of Casino Royale Goa

Search marketing firm Communicate 2 forays into social media marketing, launches Facebook campaign for Casino Royale Goa. 

SMS Gupshup crosses 45 million users

SMS Gupshup reportedly crossing 45 million users shows that SMS is still a viable tool for brands looking to reach a large audience.

Can ApnaCircle be the next LinkedIn?

ApnaCircle founder Yogesh Bansal talks about how the company has invested heavily in marketing to help it take on market leader LinkedIn.

Discovery is the greatest challenge on mobile: Sameer Pitalwalla

UTV Interactive’s Sameer Pitalwalla talks to exchange4media about the way UTV Interactive is engaging with digital media...

Tata Elxsi to bring animation to mainstream marketing

Tata Elxsi has created an ‘ePuppet’ technology that allows them to carry out real time 3D animation, thus enabling companies to have anima...

TV, OOH prevail over digital for brand Blackberrys

Apparel maker Blackberrys says that while digital is a good tool for building a long term relationship with clients, it still lacks the power that tel...

A browser in every gadget

Browser maker Opera has a vision of the future when every device in the household is a ‘smart device’.

Make the most impact from online video: Kiran Mani, Google

Kiran Mani, Head of Sales, Google India is deeply involved with YouTube, and shares his views with exchange4media…

Regional players headed to iPad

Leading Tamil and Malayalam regional players Maalaimalar and Malayala Manorama already run regional language news apps on the iPad, which are a fresh...

Social media is unavoidable today: James Ward, Incanus

Does social media have a role to play in Public Affairs? Yes, says James Ward of Incanus. In conversation with e4m, Ward talked about the ways in whic...

Digital is the best engagement medium: Harish Bahl

Digital is a very powerful medium which can change the way businesses are run, if it is tapped properly, says Harish Bahl, founder of Smile Group. Her...

TV for announcements, digital for details: Naresh Gupta, Cheil Worldwide

For Cheil Worldwide’s Naresh Gupta, today, the challenge was figuring the right kind of engagement that was possible with social media. He share...

For Yebhi.com, customer service is the best marketing

While the online retailer is investing in SEM and banner ads, Manmohan Agarwal, Co-Founder of Yebhi.com, insists that the best results come from word...

MTS ups digital spends to 15 pc; rolls out new campaign

MTS has increased its spending on digital to 15 per cent and plans to continue to raise this if it continues to yield results. The telecom firm has al...

Mobility, not mobile, is the way ahead: Rishad Tobaccowala

Rishad Tobaccowalla, Chief Strategy and Innovation Officer, VivaKi, had a long conversation with exchange4media where he shared his views about the fu...

Effectiveness & Engagement will lead to Investment: Coca-Cola on Digital

 Innovation and creativity guide Coca Cola’s digital campaigns, be it the ‘Shadow’ commercial or ‘embedding’ report...

Do all brands need social media?

Are brands really engaging with social media, or are they just spending money to build up likes and fans, which don’t translate into any actual...

Aircel reviews creative biz

Telecom major Aircel is in the process of reviewing its creative business. The presentations will begin mid-May 2011.

Beetel beefs up expansion plans, banks on TV for reach

After print and TV, Beetel dabbles in digital media. Company CEO Vinod Sawhny speaks to exchange4media.

Getting the most out of Facebook for fashion brands

Just creating a Facebook page and setting up the ‘like’ button is only the first step; there are three very important things that all fash...