Fatema Rajkotwala

Opening at 3.7 TVR, Star Plus’ ‘Just Dance’ is top non-fiction show in 2011, yet...

The simulcast of ‘Just Dance’ has brought in the numbers for Star and STAR India COO Sanjay Gupta is quite upbeat about the show, but whet...

Zoom reinforces Bollywood positioning

Following its revamp in September 2010, when Zoom made a strategic shift from music to Bollywood, the channel has once again undertaken a few steps to...

What IPL-4 got right: a study with VivaKi Exchange

In collaboration with VivaKi Exchange, exchange4media analyses the Indian Premier League, and the impact it had on television and advertising ind...

Microsoft Advertising, MEC, Mindshare decode digital behaviour

In a global study titled ‘Living with the Internet’, WPP member media agencies – MEC and Mindshare from the GroupM portfolio –...

IPL’s Mixed Bag: High reach, lowest-ever ratings

Whether it was cricket fatigue or change in format, but the Indian Premier League’s Season 4 has been affected. While the tournament recorded a...

IPL out, it’s back to entertainment for Hindi GECs

Post the IPL4, Hindi general entertainment channels are all set to be back with a vengeance to grab their temporarily distracted audiences. What&rsquo...

Relevance, innovation key drivers for infotainment & lifestyle

As television in India matures and different niches find their place, one genre that has seen much action is Infotainment and Lifestyle, courtesy play...

IPL4: Matches 50-59 - Ratings yet not tearing up the charts...

Even as IPL4 is inching towards the Finals and the tournament is gaining some momentum, the overall average match rating has dropped slightly from 3.9...

Viacom18, Paramount Pictures in movie distribution pact

Viacom18 will distribute Paramount Pictures International’s theatrical releases in India and the Indian Sub-continent markets as part of a strat...

BIG Magic - more than marketing, it’s business synergy: Anand Chakravarthy, RBNL

BIG Magic marks RBNL’s entry in the regional entertainment space. Anand Chakravarthy, Executive Vice President - Marketing, RBNL, speaks at leng...

IPL4: Media planners hopeful of a ratings spurt as series progresses

As per data from TAM Sports, Season 4 of IPL has performed below the average match ratings drawn at this point in the tournament. However, media plann...

IPL4’11: Did World Cup steal the glory? Ratings and more...

Has IPL4 lived up to the ratings test? exchange4media takes a closer look at the ratings scorecard...

English GECs Part 2 – Claiming the share of the TV pie

Carrying on from Part 1 of our feature on English GECs, the concluding part delves into the loopholes and challenges that the genre has faced right fr...

IPL4: MI vs Kochi match ranks second highest in 6 metros

TAM Sports data for the first 15 matches of the IPL4 has ranked the Mumbai India versus Kochi Tuskers Kerala match, played on Friday, April 15, at 6.7...

English GECs Part 1 – Finally getting the game right

English GECs, the dormant sector is waking up to claim its share of the TV pie. Part 1 of the indepth analysis of the English entertainment genre take...

GoaFest 2011: Social media steam engine for marketing revolution: Daniel Morel

Speaking on the revolution in the marketing system, Daniel Morel, Chairman and COO, Wunderman, lists four important elements for a successful communic...

GoaFest 2011: 5 things every marketer should know - Laurie Coots

For Laurie Coots, Chief Marketing Officer, TBWA, the ad industry is about brand belief and brand behaviour business as she lists the key points for ma...

GoaFest 2011: Maxus & Lodestar UM shine at Media Abby

With 10 wins, including two Golds, Maxus India leads Media Abby 2011. With just one Gold less, Lodestar UM comes in next. Mindshare India and Mudra Ma...

GoaFest 2011: 20-25% healthy growth rate for service industry: Sanjay Behl

Talent engagement, ways for agencies to increase remuneration, fragmented business models of today and differentiation were some issues discussed by N...

ICC CWC'11: Vodafone, Nike emerge on top amongst World Cup ads

With ICC CWC wrapping up, an e4m expert panel chose the top ads and campaigns during the World Cup. Topping this list are Vodafone, Nike, Pepsi&hellip...

ICC CWC'11: The Final Face-Off scores the highest

TAM Sports data show that in all 120.53 million viewers tuned in the World Cup. Digital homes recorded 18.4 million viewers.

ICC CWC'11: Ind-Pak Vs Ind- Lanka Finals – Who will top the TRP chart?

Despite the furor and jubilation that followed the history making final match of the ICC World Cup 2011, media agency heads are of the opinion that ra...

Under, over or rightly spending on advertising?

Do companies overspend on advertising and if so, what is the right amount? While Indian companies are more aggressive on investing in brand building,...

ICC CWC’11: India-Pak Semi scores all-time high TVR of 22.07 in 6-metro market

TAM Sports has released data for six metro markets. Almost delivering on industry expectations, the India versus Pakistan semi-final match has scored...