exchange4media News Service

The Future of Programmatic is in Dynamic Creative Optimisation: Aditya Jagtap, co-founder, HockeyCurve

The two-year-old company has big ticket clients like Flipkart, Hotstar, VOOT, Tanishq, NBC Universal Studios and eBay

HDFC Life Onboards Adby Ventures as their Anti-Fraud Partner

Adby Ventures announced recently that HDFC Life has implemented its solutions to detect and prevent fraud and protect interests of the business and th...

Pepsico India Launches Mirinda Joosy

Mirinda Joosy has 50 % less sugar than normal Mirinda and is in line with the Company’s stated objective of prioritizing lower-calorie, lower-sugar be...

Kopiko candy reaches the space

The most preferred coffee candy not just on Earth but outside of it too

GREY group India to partners with UNICEF

The United Nations Children's Fund (UNICEF) works tirelessly to ensure that every child can survive and thrive

Shemaroo Strengthens Its Leadership Team

Shemaroo Entertainment Limited hires Vaibhav Goyal, Omprakash Singh and Ankita Anthony to lead product, digital marketing and public relations respect...

Publicis merges Solutions & Arc Worldwide as part of its new experiential game-plan

Arc Worldwide’s key clients in India include Amazon, P&G, Huawei, Heineken, Bajaj and Häagen-Dazs, while Solutions’ clientele includes HP, ITC, Fitbit...

RAM Ratings Week 45: Big FM And Fever FM maintain lead over Mumbai and Delhi

Week 45 (November 5-11, 2017) of RAM Ratings saw the radio channels Radio City and Radio Mirchi leading Bangalore and Kolkata respectively

BARC Week 46: ISL and season finales fetch increased viewership

Interestingly this year, 55 per cent of the viewership for the first match came from rural while the rest from urban

TRAI defends Net Neutrality, recommends non discriminatory treatment of content

Defending Net Neutrality, TRAI says Internet services in India should be bound to follow the “core principles” of net neutrality

Isobar, Duroflex partner to launch digital campaign #ReadyForTomorrow

The digital media campaign focusses on engaging users, by leveraging its commercial on ‘offline TV’

Milestone Brandcom bags Dalmia Bharat Group

Dalmia Bharat Group has awarded their OOH mandate to Dentsu Aegis Network’s OOH Media & Experiential agency Milestone Brandcom for the Eastern region...

Young wins Ekta World's creative mandate with 'Housing Happy Hours'

Young Creative Services, a Mumbai based full services creative agency has bagged the creative duties for Ekta World, a reputed real estate property co...

Iris Celebrates New Chapter For Agency

Launches 'For The Forward' In Celebration Of Creative Network's New Look And Proposition

Puro Wellness aligns its food business with The Womb

Puro Wellness, a new age food company that promises to bring holistic health to 125 crore Indians through its all-natural products, has aligned its br...

The Lego Group Appoints Initiative As Global Media Agency

Initiative, the culturally-driven media agency within IPG Mediabrands, has been awarded global media duties for the LEGO® Group following a competitiv...

Three days to go! Here are the Speakers for exchange4media Conclave - South

They will be addressing talks around the Umbrella theme: 'Making brands purposeful'

APAC 2018 Effie Awards Names Joanna Flint and Rupen Desai as Heads of Jury

The APAC Effie Awards has named Joanna Flint and Rupen Desai as the next two Heads of Jury for the 2018 Awards

Here's looking at India's first adult diaper ad

The ad is targeted at caretakers of senior citizens and not the senior citizens themselves

Mobile ads are perceived to be more useful but less engaging: WATConsult report on mobile advertising

This report is their third launch from their latest property WATInsights, under its market research division, Recogn

Facebook announces accelerator programs to boost tech innovation in India

India Innovation Hub and School of Innovation will help startups, developers and students in India thrive and grow

Ministry of Health and Family Welfare enters the Top 10 Brands in BARC Week 46

Videocon D2H and Hindustan Lever continued to lead BARC’s Top 10 Brands and Top 10 Advertisers for Week 46 (November 11-17)

Voot’s new original ‘Time Out’ out on November 28

Six-part series ‘Time Out’ starring popular faces Tahir Raj Bhasin and Sarah Jane Dias will be launched on VOOT on November 28