exchange4media News Service

Cipla Urges Moms To Let Kids Live Fearlessly

Launches digital social experiment with aim to start conversations on the need for mothers to be a Yes Mom to their kids and the importance of immunit...

TRAI asks broadcasters to remove analogue RIOs from their websites

The Telecom Regulatory Authority of India, on November 30, asked broadcasters to remove Analogue Reference Interconnect Offers (RIOs) from their websi...

Republic TV  has right to air Sunanda Pushkar story but with restraint: HC

Delhi high court refused to restrain Arnab Goswami from airing news on Sunand Pushkar’s death but asks to be balanced

Msl Bags Communications Mandate For Ola

MSL - PublicisGroupe’s strategic communications and engagement firm today confirmed its appointment for Ola’s communications mandate

Screen Patti launches fresh branded video series Bonnet Pe Charcha with Total Oil India

After the famous Chai Pe Charcha and Daaru Pe Charcha, the fresh new series will see intense ‘charcha’ sessions between two young guys over a car bonn...

Sony Le PLEX HD to showcase finest real-life stories this Dec

Watch the incredible journey of Robin Williams, Princess Diana and Usain Bolt

D-Day for exchange4media Conclave South today!

The umbrella theme for the South Conclave this year is ‘Making Brands Purposeful’

Arthur Bastings, President and MD, Discovery Networks APAC, quits

Arthur Bastings, President and Managing Director, Discovery Networks Asia-Pacific, will be serving a notice period till December 31

Bisleri invests Rs. 1 crore to speak regional languages

By January 2018 every Bisleri product, be that a 20-litre bubble-top or the 250ml bottle, will have a dual-language label

Surf Excel extends Daag Acche Hain to Haar Ko Harao

The new philosophy is an extension of the ‘Dirt is Good’ philosophy and marks the beginning of the next stage of Surf Excel’s brand journey

BARC Wk 47: Videocon D2H and Hindustan Lever lead Top 10 Brands and Advertisers respectively

Videocon D2H and Hindustan Lever continue to lead BARC’s Top 10 Brands and Top 10 Advertisers for Week 47 (November 18-24) with 14,409 and 1,50,167 in...

Wagh Bakri Tea Group takes legal action against ad plagiarism

A 2015 ad for Wagh Bakri Tea, conceptualised by Scarecrow Communications, was plagiarised by Gujarat-based brand Jay Jawan Tea

Journalist shot dead by unidentified assailants in Kanpur

Naveen Gupta, contributer for a leading Hindi daily, was shot dead by assailants on a bike in Bilhaur, Kanpur on Thursday evening

DHL comes up with brand campaign for football lovers during ISL

360 degree interactive brand campaign to engage over 500 million people

Dominic Braganza joins Dentsu Webchutney as Creative Director

He will be based out of Delhi and will report to Anil Kumar, EVP and Branch Head

Star Gold bags telecast rights of Golmaal Again, Judwaa 2, Dutt, Baaghi 2

In the coming two months, the channel is gearing up to showcase premieres of two films that set the box office on fire, Golmaal Again & Judwaa 2

BARC Week 47: Zee Anmol leads Hindi GEC overall and rural

Zee Anmol overtook Zee TV in the Week 47(November 18-24) which saw a drop in the ratings overall in the Hindi GEC category

Tonic Worldwide creates #SlamDoorsNoMore for Asian Paints

The digital campaign aims to make doors fun through the bittersweet banter of a new age couple

AajTak announces 6th Edition of “Agenda AajTak”

The two day Mahamanch will be held on 1st and 2nd December in New Delhi

Firstpost's 'Refugee In Delhi' Series Bags Prestigious Content Marketing Awards 2017

Wins the award under the ‘Editorial’ category for a 4-part series covering the Rohingya issue

Zee News organises political conclave 'Game Of Gujarat'

50 political stalwarts, including BJP president Amit Shah, Gujarat CM Vijay Rupani, Union Minister Ravi Shankar Prasad, Congress leaders Randeep Singh...

exchange4media Conclave South is one day away; here are the panelists!

Panelists will discuss the topics 'Speaking the Purpose Language' and 'The Experience Economy : The Battle Ground Changes'.

'Hooq's Hollywood focus has increased subscriptions ten fold'

Asia’s video-on-demand (VOD) service Hooq’s shift in its positioning to offer more Hollywood content has brought 10 times the usual subscriptions