exchange4media News Service

Bindass unveils its new series - Tere Liye Bro

Premiering on the linear and digital platforms concurrently, the new series is co-presented by Micromax and Indian Motorcycle, powered by Denver

McDowell’s No.1 Soda launches its sonic asset through the ‘No.1 Yaari Jam’

These original ‘No.1 Yaari’ songs are in Hindi, Kannada, Marathi, Rajasthani and Punjabi and are connected through the brand’s new sonic asset

Gracenote Delivers Automated Channel TV Street Maps 2.0 To Broadcasters

Provides Indian broadcasters a near real-time view of channel distribution to better monetize channel line-ups, ensure operator compliance and combat...

Nikhil Madhok rejoins Star India as Head, Special Projects

This comes immediately after his short stint in Singapore as SVP and Head of Products, Asia Pacific at Discovery Networks

India TV Chunav Manch- Ahmedabad gets eminent participants

India TV’s flagship Election Mega Conclave ‘Chunav Manch’ in its second edition at Ahmedabad saw an enviable line-up of participants both from the rul...

With Disney-Fox $60 bn merger closing in, 21CF promotes Uday Shankar as President, Asia operations

With Disney and 21st Century Fox reported to close a $60 billion merger deal next week, Shankar will now lead Fox’s video businesses across all of Asi...

Changing mindsets is changing brands: Mathew Chandy, Duroflex

Chandy spoke about how Duroflex, the third largest mattress brand in India, is trying to make the category more purposeful at the first ever exchange4...

Skills that M&E professionals can be proud of are automation proof: Sudhanshu Vats, Viacom18

Vats said that the term 'Digital Takeover’ can mean different things to different people

Google shares insights and ad solutions for winning India’s digital consumers

Google brought together industry experts, top advertisers and ad agencies to share insights on how digital has changed consumer behaviour and offered...

Colourcraft Studio bags digital marketing strategy for Virtuous Retail

ColourCraft Studio (CCS) to provide end-to-end creative and digital marketing strategy for Virtuous Retail South Asia’s flagship centres at Bengaluru...

Dish TV India consolidated operating revenues at Rs. 7,48.6 cr in Q2’18

Subscription revenues recorded 1.9% growth sequentially to close at Rs. 7,04.9 cr

Firstpost appoints Ankit Vengurlekar as Editor for Tech2

He will take on the task of positioning Tech2 as a vibrant and engaging hub for conversations at the intersection of science, technology and humanity

The Womb to grow Axis MF's strategic direction and creatives

Axis MF has chosen The Womb in order to expand in the fast-growing mutual funds space

94.3 Radio One to launch ‘People United . India United’ in Jan 2018

The initiative is a new year wish by 94.3 Radio One to all its listeners that encourage people to focus on the things that make us all the same and no...

Radio Mango supports ISL team Kerala Blasters with this unique campaign

It is an everyday testament to the place football has in the collective Kerala psyche and it was this emotion that Radio Mango decided to play upon as...

Vivel launches #AbSamjhautaNahin to knock down gender stereotypes

ITC’s leading personal care brand Vivel in line with the philosophy of Ab Samjhauta Nahin has collaborated with renowned satirist Kunal Kamra to prese...

Isobar Launches ‘Augmented Humanity: Isobar Trends Report 2018’

Report explores five key trends around the intersection of technology and humanity

Launch of India Chapter of Account Planning Group announced

Helmed by Sudeep Gohil of Publicis India with support from planners across top agencies, the APG will begin its India chapter in the second week of De...

9X Jalwa lunches a morning request show

9X Jalwa the forever hits channel by 9X Media, will be airing a morning request show titled Ask Mona

Edelweiss Tokio Life appoints Irrfan Khan for #Unyakeenable campaign

Irrfan echoes the #Unyakeenable and first-of-its-kind benefits of the Unit-Linked Insurance Plan

Dr Verghese Kurien was the original marketer of his kind: Shashi Sinha, IPG Mediabrands, India

Shashi Sinha, CEO, IPG Mediabrands India, during his address at the recently concluded exchange4media Conclave - South talked about how working with A...