exchange4media News Service

Kunal Pradhan appointed as Executive Editor, Hindustan Times

Hindustan Times Editor-In-Chief Sukumar Ranganathan announced the elevation of Kunal Pradhan as the Executive Editor of Hindustan Times

Dentsu Webchutney bags creative mandate for Goomo

Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omni-channel, travel-...

Savlon's ‘Bharosa Maa Sa’ highlights the healing power of mothers

The new brand campaign is a heartfelt tribute to the healing touch of mothers. It highlights a simple moment of truth that every individual relates to

Shell is 'On Top Of The World' with new music video

Music video is the next chapter of Shell’s award-winning #makethefuture campaign on clean energy initiatives

We remain bullish about India over the long term: James Murdoch

21st Century Fox CEO James Murdoch recently said at a press conference that the India business is poised to touch $500 million for the full fiscal wit...

Ola appoints Viraj Chouhan as its Chief Communications Officer

Chouhan is a corporate communications veteran, brings over 20 years of experience across global brands like MTS, Coca-Cola, and Bharti Airtel

Virat Kohli awarded CNN-News18 Indian of the Year 2017 Award

Kidambi Srikanth, Afroz Shah, Acharya Balkrishna, Rajkummar Rao, Adar Poonawalla, Manushi Chhillar and Team Baahubali also won awards

BCCL’s Innovation Bus starts doing the rounds again

The Innovation Roadshow organised by BCCL across key creative and media agencies in the country, to ignite creative energy for print advertising, is h...

Ask the Doctor

Address your questions at ASK THE DOCTOR to interact@exchange4media.com or to sandeep@goyalmail.com

Impact Person Of The Year: Which Of These Predictions Will Come True Tonight?

Industry leaders play the guessing game, and tell us who according to them would win the IMPACT Person of the Year 2017 award

Levi’s appoints OMD India as media agency

The appointment builds on the media network’s global relationship with the iconic denim brand that started in 2009 and has grown to now include over 2...

India may become a Rs. 1 trillion advertising market by 2022

The fall update of the Media Economy Report (Dec 2017) reported that the Advertising revenue will grow +12.1 per cent in the next five years

Soho Square Wins the Creative Mandate for Medlife

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

Savlon's ‘Bharosa Maa Sa’ highlights the healing power of mothers

The new brand campaign is a heartfelt tribute to the healing touch of mothers. It highlights a simple moment of truth that every individual relates to

Maharashtra Governor To Be Chief Guest At IMPACT Person Of The Year 2017

Honourable Governor of Maharashtra, Chennamaneni Vidyasagar Rao, will be the Chief Guest at the IMPACT Person of the Year (IPOY), 2017 award function...

Terry Savage to leave Cannes Lions after 2018 Festival

Savage has been associated with Lions for 33 years, initially as the representative for Australia, then as CEO, and for the last decade as chairman.

Shell takes up the cause of environment conservation with a video starring Jennifer Hudson

Music video is the next chapter of Shell’s award-winning #makethefuture campaign on clean energy initiatives

CEAT further empowers women with Safety Grip campaign

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combi...

Dentsu Webchutney creatively combats racism with #TheRacistCover

Conceptualised by Dentsu Webchutney, ‘The Racist Cover’ campaign demonstrates the ill-effects of racism in a simple way. The campaign is supported by...

Britannia NutriChoice Digestive's TVC inspires youngsters to embrace healthy eating

The new TVC campaign talks about that instant feeling of gratification when one starts something healthy!

e4mrecap: The week that was

We list a few important stories that you may have missed in the week gone by

BTVI & Republic get into a strategic content alliance for Union Budget 2018

Arnab Goswami led Republic TV, India's #1 English General News channel and Business Television India (BTVI), country’s fastest growing English Busines...

Zee Studio brings the Indian television premiere of MAGGIE

Starring Arnold Schwarzenegger and Abigail Breslin, the movie premieres Sunday, 10th December at 12 Noon and 9 pm