exchange4media Mumbai Bureau

Mullen Lintas’ campaign for QuikrEasy conveys the ease of doing things, without procrastinating

Mullen Lintas Bangalore has conceptualized a three-film campaign for QuikrEasy (earlier known as QuikrServices), the services vertical of Quikr.

Canon India announces Gary Lee’s appointment as the CFO and VP

Lee takes over the roles and responsibilities from Anuj Aggarwal who has moved to Canon Marketing Philippines as the Vice President.

Anuradha Prasad re-elected as President, AROI

This will be Prasad's fourth consecutive term in office as President of the industry body for Indian radio broadcasters

75% consumers using mobile for exploration: Facebook

The purchase cycle has completely turned on its head and there is no longer just a single moment which influences the consumer's buying decision, says...

Spotlight: We are in the third wave of digital disruption: Norm Johnston

Norm Johnston, Global CEO of Mindshare FAST and Global Chief Digital Officer at Mindshare, speaks about the future of digital and how IoT will cause a...

Is India moving away from being a cricket crazy nation?

Though cricket still commands big bucks and media attention, it’s overall dominance of sports marketing budgets is now under siege from newer sports a...

Maddies'17: GSK, Mindshare speak after winning big

GSK Healthcare won Mobile Advertiser of the Year while Mindshare won Mobile Agency of the Year.

Mindshare swept Maddies in 2016, who will it be this year?

A total of 37 metals were given away along with 3 Hall of Fame Awards at last year’s edition of exchange4media’s mobile marketing awards. With tougher...

Mobile Ad Spend report to be unveiled at Maddies'17

exchange4media's annual report which looks at the growth and trends in the mobile advertising industry will be revealed on October 11, 2017 on the sid...

50-year-old brand Pensol launches its first-ever digital campaign #ChaloDuniyaChalaye

Created by SoCheersInfotech, the ad aims to create awareness about Pensol’s lubricant products

The Press Club announces jury members for journalism awards

The Press Club announces the jury members for the cricket writing and crime writing categories of the National Journalism Awards; entry date extended...

Idea launches smartphones to boost 3G services

Idea has launched a range of affordable smartphones to promote 3G services in India. Priced between Rs 2,609 and Rs 4,751, the phones are expected to...

Flashed Yesterday: Colors ropes in Prashaant Bhatt to head Fiction

Prashaant Bhatt will be responsible for driving the fiction properties on Colors. He will take charge from December 1, 2011 and will be reporting to R...

AdAsia 2011: Adapt to survive in an uncertain world - Indra Nooyi – WATCH VIDEO

The much awaited session of Day 3 at AdAsia 2011 was the valedictory keynote address of Indra Nooyi, Chairman and Chief Executive Officer, PepsiCo, an...

Ad Club Bombay invites entries for Effie India 2011

The Advertising Club Bombay has invited entries for 2011 Effie India Awards. The Effies is the premiere showcase for marketing and creative strategies...

STAR India & Aamir Khan experiment for the small screen

STAR India has joined hands with Aamir Khan to bring a show to television that they claim is unprecedented in nature and scale.

Payback Series throws “better” opening numbers than NatWest

Cricket may not already be back in its full glory but the first one day international ratings of the India-England match played in the ‘revenge&...

Ashvini Yardi quits Colors; to explore entrepreneurial opportunities

Ashvini Yardi, Head of Programming, Colors, has moved on from the channel to explore entrepreneurial opportunities in the films domain.

History says Infotainment is out, Factual Entertainment is in

As History, the first offering from the TV18 and A+E Networks joint venture, debuts in India, the focus is on the ‘factual entertainment’...

Brandscope shoulders ‘Childhoods available’ campaign

Brandscope has partnered with Rustomjee’s for its current brand campaign, titled ‘Childhoods available’, through an outdoor campaign...

Milestone Brandcom launches sports marketing div; beefs up team

Milestone Brandcom has extended its service offering with the launch of Milestone Connect, an on-ground event, sports marketing and promotional market...

JWT appoints Lowe India’s Sabyasachi Mishra as CEO for Vietnam, Indochina

Sabyasachi Mishra comes on board as CEO, JWT Vietnam and Indochina. He takes over from Chris Von Selle, current CEO of JWT Vietnam, who will be moving...