exchange4media Chennai Bureau

BBH wins creative mandate of Smartron

The agency’s Delhi office will be responsible for the execution of all integrated creative strategy for the brand across media

Ex-Midday CEO Manajit Ghoshal launches new venture, Orion Consulting

Orion has three distinct verticals catering to Digital marketing, IT Consulting and Financial Services

Karunanidhi, Ambika Soni, A Raja & Kalanithi Maran to address ASSOCHAM’s Focus 2010 in Chennai

The Associated Chambers of Commerce and Industry of India (ASSOCHAM) will organise the 4th Annual Global Summit on Entertainment & Media, ‘F...

Sridhar Ramanujam goes ‘En Vazhi Thani Vazhi’ on branding

Sridhar Ramanujam, CEO and Founder of brand-comm, launched his third book on branding, called ‘En Vazhi Thani Vazhi’ [roughly translated ‘My way is th...

Sun TV revamps Sunday morning offering

In a bid to revamp its Sunday morning offering, Sun Network, in association with Godrej and Big Synergy, is all set to launch a game show, which will...

‘Just for Women’ magazine dons a new look; to be now called ‘JFW’

‘Just for Women’, a women’s magazine with a strong presence in South India covering Tamil Nadu, Pondicherry, Karnataka, Kerala and Andhra Pradesh, has...

Murugappa Group unveils new brand identity; earmarks Rs 10 cr ad budget

Chennai-based Murugappa Group unveiled its new brand identity on September 8, 2010. On the occasion, the company also showcased the new corporate bran...

TBWA-India wins real estate Co Hygrevar biz

Hygrevar Home and Hearth Ltd, a leading real estate company in South India, has appointed TBWA\India as its communications partner. TBWA\India’s Chenn...

Amaron Batteries appoints Optima Advertising as its digital agency

Automotive battery brand Amaron Batteries has appointed Optima Advertising, a Chennai-based full service ad agency, to handle its online advertising m...

Malayala Manorama Chief Editor KM Mathew passes away

KM Mathew, Chief Editor of Malayala Manorama, passed away in Kottayam on August 1, 2010. He was 93. Mathew is survived by sons Mammen Mathew, Editor,...

Inasra Technologies picks 1pointsize as its creative partner

Inasra Technologies, the company behind Inasra.com, India’s largest portal for hotel room booking, has appointed 1pointsize as its advertising agency...

Akshaya Homes assigns creative duties to 1pointsize; Starcom continues to be media AOR

Following a multi-agency pitch, Chennai-based realty major Akshaya Homes has appointed 1pointsize as its creative partner. The account size is pegged...

Sriram joins Captain TV as Head of Marketing

Sriram, who had recently quit Imayam TV as Head of Marketing, has joined Captain TV in a similar capacity. He tool charge from May 3 and reports to LK...

IRS 2010 Q1: Oriya dailies witness decline in readership

As per the IRS 2010 Q1 data, among the Oriya publications, the readership of the most of the publications have witnessed decline except Dharitri, whic...

Louis Philippe steps into footwear biz; earmarks Rs 2-3 cr as ad spend for one year

As a category expansion exercise, Louis Philippe, the premium apparel brand from Madura Garments, recently announced its foray into footwear. Contract...

P Subramanian elected President of Advertising Club Madras

P Subramanian, Director – Client Servicing, Ogilvy & Mather Chennai, has been elected the President of Advertising Club Madras for the year 2010-11 at...

Actor-turned-politician Vijaykanth all set to launch TV channel on April 14

Actor-turned-politician Vijaykanth is all set to launch his 24-hour news and entertainment channel, Captain TV, on April 14, 2010. As a prelude, the s...

Asianet Communications launches dedicated TV channel in the Middle-East

Asianet Communications, part of Star India Network, is launching a dedicated television channel for the Middle-East audience christened Asianet Middle...

Tamizh Awards 2010: JWT bags Agency of the Year Award

JWT bagged the Sakalakala Vallavan Award (Agency of the Year) with six Golds, eight Silvers and six Bronzes, while O&M pocketed seven Golds, three Sil...

Makkal TV ropes in V Murugan as COO; revamps content line-up

Makkal TV is all set get a facelift with an array of programmes designed to appeal to all members of the family. The initiative is spearheaded by a re...

Dinamalar.com launches novel contest zone to bring out the inherent talents of readers

Dinamalar.com, the online edition of Tamil daily Dinamalar, has launched a special contest zone for its readers. According to S Balasubramanian, Head...

Cochin Ad Club invites entries for Pepper Awards 2010

The Advertising Club Cochin has called for entries for its Pepper Creative Awards 2010. A three-member panel comprising Agnello Dias, CEO, Taproot; Ra...

NDTV Convergence & IndiaProperty.com jointly launch new property vertical on NDTV.com

NDTV Convergence has partnered with IndiaProperty.com to power its online property vertical - NDTV Property (property.ndtv.com). NDTV’s audience can n...

Consim Info too wins Red Herring Global 100 Award

Consim Info (formerly known as BharatMatrimony) has bagged the Red Herring Global 100 Award. Consim is the only consumer services Internet company in...