Dolly Mahayan

Dolly Mahayan

Data-driven content will be the mark of intelligent marketers: Virginia Sharma, LinkedIn India

The Director, Marketing Soultions, LinkedIn India, shed some light on the next wave of marketing trends

Upped digital spends to 15% of our total ad budget: Sushil Matey, Livpure.

We see huge growth opportunities in rural and non-metro cities, says Sushil Matey, Director- Marketing, Livpure

ENBA 2018: Experts discuss digital transformation of news in the broadcasting industry

At the recently concluded ENBA awards held in New Delhi, a panel of experts asserted their views on the newsroom's journey from traditional to digital...

Tata Hitachi plans to bring construction industry on the digital map

When GST was implemented, THCM sales came down to 30 per cent. Sandeep Singh, MD, Tata Hitachi, is going to bring the brand on digital mediums and pla...

More than 70% of our transactions come through mobile: Deep Kalra, Founder and Group CEO, MakeMyTrip

Deep Kalra, Founder and Group CEO, MakeMyTrip spoke at the recent Internet and Mobile Association of India (IAMAI) around how technology has transform...

Magazines are more focused with less disruption: Rajiv Dubey, GM, Dabur India

If content is king then magazines are fine dining, high-quality content is always in demand, no matter what happens said Dubey at the 11th Indian Maga...

Ashish Sahni joins Peugeot as Director- Digital Marketing

exchange4media had recently reported that Sahni had decided moved on from Tata Motors, India

We’ve witnessed a 30% growth in our digital marketing business: Amit Tandon, CEO, Genuus.

It will be exciting to see what happens to wearable technology in 2018 and how brands embrace new devices.

e4m Chillout: MediaCom's Debraj Tripathy's weekends are all about food and family!

Tripathy plans fun activities for his family as he unwinds over the weekends

Ashish Sahni Quits Tata Motors

Ashish Sahni, Head- Digital Marketing put down his papers.

TV viewing has not reduced OTT has just expanded the horizon: Mybox CEO

New Android STBs by Mybox will have OTT services, content streaming apps, music and more

Traditional marketing is set to see a tectonic shift in 2018: Shrenik Gandhi, White Rivers Media.

In an interaction with exchange4media, Shrenik Gandhi, CEO and Co-founder of White Rivers Media spoke to us about how digital marketing can create bra...

Creating diverse experiences for consumers is very beneficial: Debosmita Majumdar, PUMA India

PUMA isn’t just selling products, we are selling stories and concepts that have the power to inspire the youth in India, says Majumdar

E-commerce is the biggest disruptor, it completely changed consumer behaviour: Sundip Shah, CMO, Amway India.

Sundip Shah says direct selling companies have the potential to drive India's economic growth in a big way

Investing in digital not futuristic but a real-time requirement: Rahul Jhamb, Forever 21

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

We always innovate ourselves with every new car: Sumit Sawhney, Renault India

Sumit Sawhney, MD& CEO, Renault India, believes marketing today should be more of a conversation rather than communication

All our fiction shows are showing very positive trends in terms of viewership: Deepak Rajadhyaksha, Deputy Business Head, Zee TV

Zee TV is looking at some new phases in terms of story, which are not currently present on any Hindi GEC, says Rajadhyaksha

Television will continue,digital will play an important role too: Abhimanyu Singh, Contiloe Pictures

Abhimanyu Singh spoke to exchange4media about producing engaging TV content in an era dominated by social media platforms and more.

We want to make the customer’s life hassle-free: Manev Mianwal, Bajaj Finserv.

Bajaj Finserv recently launched a campaign to drive awareness for its product Flexi Loans. The campaign ‘Think it. Done,’ aims to highlight the unique...

IMA 2017: Who will be the big winners this year?

The IMA awards celebrate and recognise marketing successes. The award ceremony will be held on December 7, 2017 at The Leela Gurugram.

FitToFight 2.0 explores the need for women to become mentally tough: Silvia Tallon, Reebok India

The success of the first edition of FitToFight campaign made Reebok India believe that they could expand and reach out to an even larger consumer base...

We want advertisers to use UC Ads and grow: Kenny Ye, GM, Alibaba Mobile Business Group

UCAds will not only benefit brands but will also provide influential and effective content and customisation services to enhance marketing