Dolly Mahayan

All our fiction shows are showing very positive trends in terms of viewership: Deepak Rajadhyaksha, Deputy Business Head, Zee TV

Zee TV is looking at some new phases in terms of story, which are not currently present on any Hindi GEC, says Rajadhyaksha

Television will continue,digital will play an important role too: Abhimanyu Singh, Contiloe Pictures

Abhimanyu Singh spoke to exchange4media about producing engaging TV content in an era dominated by social media platforms and more.

We want to make the customer’s life hassle-free: Manev Mianwal, Bajaj Finserv.

Bajaj Finserv recently launched a campaign to drive awareness for its product Flexi Loans. The campaign ‘Think it. Done,’ aims to highlight the unique...

IMA 2017: Who will be the big winners this year?

The IMA awards celebrate and recognise marketing successes. The award ceremony will be held on December 7, 2017 at The Leela Gurugram.

FitToFight 2.0 explores the need for women to become mentally tough: Silvia Tallon, Reebok India

The success of the first edition of FitToFight campaign made Reebok India believe that they could expand and reach out to an even larger consumer base...

We want advertisers to use UC Ads and grow: Kenny Ye, GM, Alibaba Mobile Business Group

UCAds will not only benefit brands but will also provide influential and effective content and customisation services to enhance marketing

Digital has eaten into both TV and Print: Debraj Tripathy, MediaCom

Media buying and selling has moved from being relationships led to being more data and analytics led, Debraj Tripathy

We don’t react to our competitors, they react to us: Avinash Kumar, Marketing Head, Patanjali

Avinash Kumar, Marketing Head, Patanjali Ayurved, on setting the rules and how they used mobile to reach out to customers effectively

Quick Forex to soon launch ‘Go Green Go Digital’ campaign: Yash Sharma, CEO and Co-founder

Yash Sharma of Quick Forex plans to make travelling abroad as smooth a process as possible for travellers and entering luxury travel is a huge step fu...

You can’t make a brand by spending 100 crores: Ferzad Palia, Head-Youth, Music and English Entertainment, Viacom 18

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

India mobile ad spend to grow by 85% in 2017, estimates e-marketer

The growth of mobile adex will help boost overall digital ad spend to Rs 8,000 crore, as per eMarketer’s latest media ad spend forecast

Puneet Anand’s weekends involve his children, relaxation and a dash of adventure

The 3 C’s: children, cooking and chilling out make Anand’s weekends enjoyable

Will have to constantly innovate and deliver better than the best: Debojo Maharshi, CMO, Spicejet

In an Interview with exchange4media, Debojo Maharshi says the main challenge was to re-build customer trust when the airline faced challenges three ye...

Growth of AI is tremendous in digital marketing: Santosh Kumar, CEO, Mango Data

Kumar on AI, big data and providing clients with real time information

Ease in visa regulation has made travelling easier: Arun Rawat

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip, they have reached the market leader status

Brunch is the only Sunday magazine that continues to survive: Jamal Shaikh

If a Sunday magazine doesn’t leave you feeling happy, what will?

The more digital experiences you build, the more success you will see: Delna Avari

Avari says the pressure on budgets will drive a focus on marketing automation, conversion rate optimisation and better use of retargeting and programm...

Canon will capture more than 50 per cent market share in India this year: Eddie Udagawa

How Canon is encouraging people in India to take up professional photography through various on-ground events

Online marketing is less expensive: US entrepreneur Denise O'Brien at Women Economic Forum

She says that online marketing is brighter and global compared to the traditional methods

Vikram Chandra slams blind pursuit of TRPs by news networks, says credibility at stake

The former CEO of NDTV hits out at the faulty TRP measurement system and says channels are indulging in sensationalism to garner eyeballs