Dhaleta Surender Kumar

HUL's fair trade: Dove kills stereotypes, Fair & Lovely fuels it?

Marketers have long moved away from elucidating the functional benefits of the product and are tapping the emotional quotient. It is time that they mo...

Cannes Lions 2010: Miles S Nadal, Chairman, CEO, MDC Partners throws a million-dollar challenge to entrepreneurs

Creative geniuses Chuck Porter, Chief Strategist, MDC Partners and Co-Chairman, Crispin Porter + Bogusky; David Droga, Founder, Creative Chairman, Dro...

Reporter’s Diary: The Sri Lankan connection

Last time, I wasn’t sure why birds of the same feather flocked together, that is, why Indians here in Cannes were sticking together? May be, I’ve foun...

Cannes Lions 2010: I’d like to introduce a new compensation model for both agencies and clients: Michael Roth, Chairman & CEO of Interpublic Group

“I would like to introduce a new compensation model that will serve both agencies and clients,” said Michael Roth, Chairman & CEO of Interpublic Group...

Cannes Lions 2010: “Print, too, is going to be video” – Henrique de Castro, VP, Global Media & Platforms, Google

“Online or offline, don’t think about that. Everything is going to be online,” this was the suggestion of Henrique de Castro, Vice President, Global M...

Cannes Lions 2010: With more mobile penetration than Internet, India is an interesting market: Mark Zuckerberg, CEO, Facebook

Facebook CEO Mark Zuckerberg finds India to be an interesting market, which, though having very low Internet penetration in comparison to its populati...

Marketer@Cannes: “We are loyal to our agencies, but always looking for new ideas” – Joseph V Tripodi, The Coca Cola Company

Coca Cola started planning its FIFA World Cup campaign almost four years ago. The key learnings from the entire planning and execution for the campaig...

Cannes Lions 2010: Consumers care less and less about marketing: Michael Fassnacht, Global Chief Strategy Officer, DraftFCB

“The good news is marketing is everywhere. The bad news is consumers care less and less about marketing.” These were the opening remarks of Michael Fa...

Cannes Lions 2010: YouTube is like discovering people, says Ben Stiller

The last session of the third day at the Cannes Lions International Advertising Festival 2010 turned out to be a crowd-puller even though it may not h...

Cannes Lions 2010: India manages 4 metals in Outdoors; Jury member Sajan Raj Kurup says, it’s the way forward for India

While India managed to get just a metal each in Radio and Media Lions on Day Three of the Cannes Lions International Advertising Festival, maximum che...

Cannes Lions 2010: Music is the most downloaded content on mobile phones in India

In an exclusive chat with exchange4media, Sue Moseley, Worldwide Directory, Research and Future, Initiative, said that inherently, music was deep-root...

Marketers@Cannes: Ice-cream is not a low-involvement product – Ian Maskell, Global Marketing Director – Heartbrand Ice Cream (Unilever)

“Ice-cream is not a low-involvement product as thought by many people,” insisted Ian Maskell, Global Marketing Director – Heartbrand Ice Cream (Unilev...

Reporter’s Diary: First day at Cannes Lions – Digital gyaan was fine, but Indian examples were missing

Beside the sea, and towered by hills, lies the small town of Cannes. The setting seems to be straight from Coleridge’s imagery, be it Kubla Khan or th...

Cannes Lion 2010: Of digital, direct & the needed shift from 360 degree to 6 degree

Social media has changed the way how brands look at consumers. Brands “whispered to consumers, they shouted to consumers”, but with social media comin...