Deepika Bhardwaj

MWG TAG wins creative duties of Radikal Rice

The win comes on the back of a multi-agency pitch that was held in New Delhi. Most leading agencies were reportedly in the fray for the account

Zee News, Zee Business creative duties up for grabs

Industry sources state a creative pitch for news channels Zee News & Zee Business is underway. TAG & Euro RSCG are the incumbent on the accoun...

Alok Agrawal quits Cheil Worldwide

It is learnt that Alok Agrawal has quit the organisation as COO after a stint of four years. His next destination is not known yet

Alok Agrawal quits Cheil Worldwide South West Asia

It is learnt that Alok Agrawal has quit the organisaion as COO after a stint of four years. His next destination is not known yet

Bihar Tourism empanels 12 agencies

Span Communications, Lowe Lintas, Interads, Percept D’Mark, Crayons, Goldmine Advertising, amongst empanelled agencies

When Homeshop18 topped the Twitter charts…

Homeshop18’s #18thingsIwant topped Twitter trends globally. N Jayakumar of HomeShop18 says it helped determine what the audience wants

Bang in the Middle goes global, enters US

Bang in the Middle has begun operations in US. Saira Mohan, supermodel & business woman has come on board as President

Grey India appoints Dheeraj Sinha

Dheeraj Sinha will work with Grey as Consultant and will head planning for South and South East Asia. Prior to this, he was with Bates India

A brand’s presence on mobile is crucial: Gerry Boyle

Mobile is another screen for investments and innovation, says the CEO of ZenithOptimedia, UK

Grey India appoints Dheeraj Sinha

Dheeraj Sinha will work with Grey as Consultant and will head planning for South and South East Asia. Prior to this, he was with Bates India

TOI gears up for Bengal mkt; ropes in Tailor

TOI, ready to begin its innings in West Bengal, has chosen Mumbai-based agency Tailor to manage the entire launch campaign

NTPC account worth Rs 50 crore up for grabs

NTPC has called agencies for empanelment for a period of three years in the Capital. Last date for application is August 14, 2012

Shared experience brings Disney consumers together

Disney Channel created its biggest ever summer campaign centred on experience, with 37 kids and their families being flown to Hong Kong Disneyland

Video: Agencies have to be proactive than reactive

Vahid Mehrinfar talks about things event agencies in India need to learn from the West, pre-empting the future & the key to success for any busine...

Video: Agencies have to specialise to be acquired

Martin Da Costa, CEO, SeventyEMG talks about reasons behind slowdown in M&As in the events industry, importance of being specialised and more...

Video: Event agencies should act as ad agencies

Danielle Barclay, MD, TRO talks about measures that can be taken to grow experiential marketing in India & making digital the centre of communicat...

Video: Voyeuristic content sells today

Balaji Telefilms’ Ekta Kapoor talks about the growing importance of experiential as advertising medium for films & TV, and content for young...

Video: Pre- & post-analysis of activations is must

Lloyd Mathias, Director, Green Bean Ventures talks about why measuring effectiveness of ground activations is important

Video: Premium price for premium services: Ranjivjit Singh

Ranjivjit Singh, CMO, HP PSG India, talks about the importance of experiential marketing for marketers and agency-client relationship

Video: Events have to be amplified – Neeraj Sanan

ABP News’s Neeraj Sanan India talks about how event agencies have to look at out-of-the-box ideas and amplify them to bring value to clients

Video: Next ground for experiential is rural: Pradeep Kashyap

Pradeep Kashyap, CEO, MART talks to e4m on benefits of rural over urban markets for experiential, tapping rural in cost effective way, role EEMA can p...

Capture global mkt: Ambika Soni to events industry

I&B Minister Ambika Soni iterates that capturing international markets is the biggest challenge for events agencies; but real growth lies in going...

Events industry to be worth Rs 4,375 cr by 2014: E&Y report

As per E&Y’s white paper on the events industry in India, the industry is estimated to double in the next two years from Rs 2,800 cr to Rs 4...

“Marketing has evolved from attention to involvement”

Lloyd Mathias, a noted marketer, shares how attention deficit nature of consumers today is a great opportunity for the experiential marketing industry