Ankur Singh

Facebook rolls out Instant Articles in India with India Today, Quint, Aajtak, HT, Indian Express as publishing partners

IA is a product for markets with less connectivity, markets like India which have limited/ less consistent connectivity and people face issues while l...

Apple abruptly withdraws ad blocking app citing privacy concerns

Apple had launched an app that claimed to block advertisements not only in mobile applications, but also in native mobile apps, including Facebook and...

Amul breaks silence over ‘sexist’ ad, says intent wasn’t to promote gender bias

Amul MD, R. S. Sodhi, said, “We acknowledge and appreciate the feedback received on this film from the media and our esteemed audience and shall advis...

5 big wins from PM Modi’s Silicon Valley visit

Five key wins came Modi’s way in the form of strategic announcements from Microsoft, Google and Qualcomm. exchange4media takes you through these deal...

From Zuckerberg to Pichai to Nadella, PM Modi charms all in Silicon Valley

PM Modi, the first Indian leader to visit the US West Coast in more than 30 years, met international tech leaders Satya Nadella, Mark Zuckerberg, Sund...

Ford allocates 40% of annual marketing budget to festive season: Anurag Mehrotra

With three key launches in a span of 6-9 months, Ford plans to amplify festive season sales. Anurag Mehrotra, Executive Director for Marketing, Sales...

Dell India launches early campaign to tap festive market share

Continuing to be consistent with its approach towards festive season advertising, the Dell “Share the Joy” festive campaign will have a 360 degree imp...

Yatra.com ad spends to rise by 25-30% this year: Animesh Kumar

Animesh Kumar, Head- Marketing and Alliances, Yatra.com, says majority of the company's spends will be on digital marketing with festive season being...

MakeMyTrip completes 10 years in India, focuses on disruptive creative ad format

Saujanya Shrivastava, CMO of MakeMyTrip says the customers can look forward to self-customizable holidays, a seamless mobile-app experience, rich vern...

Rediff.com focuses on native ads, updates consumer-experience tools

The new advertising format has begun generating traction among Rediff's clients in the consumer technology, FMCG, banking finance and insurance sector...

Instagram sets up shop for advertisers in India

From this month, the Instagram community in India will gradually see ads appear from launch partners including Gillette, Kit Kat, Paper Boat and TRESe...

Google's anti-trust drama brews up, India chapter stirs market

After Europe, Google is facing fresh anti-trust allegations of manipulating search results apart from imposing discriminatory conditions on advertiser...

Indian media faces flak on Twitter over Sheena Bora murder case

The Sheena Bora murder case and Indrani Mukerjea the founder of 9X Media has had Indian media on its toes over past two days on Twitter by netizens

Following HC advice, Nikon to take down notice against Flipkart and Snapdeal

Nikon will now issue a fresh notice, without specifically naming these two players

Max Life Insurance renews brand strategy, shifts spotlight from advisors to company

The insurer has launched a new campaign as part of a renewed brand strategy. The brand now takes the higher ground of 'Sachchi Advice', putting the sp...

Trendspotting: Twitter-trolling: the new fad for brands

In a market where brands are leaving no stone unturned to grab limelight on social media, Twitter-trolling seems to be the latest fad. It all began wi...

Flipkart follows the Snapdeal route, sues Nikon for advisory against online marketplaces

Flipkart has sued Nikon India in Karnataka HC for placing an alert on its website, cautioning customers from buying from its online marketplace. Nikon...

Microsoft still in ad business, announces tools to boost app monetization

In what is being seen as a strategic move, the internet giant announced a host of new capabilities aimed at increasing ad revenue for app developers o...

Facebook defends net neutrality in India, clarifies 'myths' against Internet.org

Facebook has started a public campaign to defend Internet.org in India. Users in India are getting a message on their profiles seeking user opinions o...

Trendspotting: Governments across the globe take to Twitter with fresh vigour

For countries like India, USA, among others, social media is transitioning from being just a platform for addressing grievances to using the mediums...

Activists trash HUL clarifications on Kodaikanal issue, rap video views multiply by the day

In response to our story on Tuesday, Shweta Narayan, Coordinator at Community Environmental Monitoring, shared a detailed rebuttal to HUL's response

Fortune compares Sir Martin Sorrell with Warren Buffet, editorial goes viral

As Norman Pearlstine filled in for Fortune Editor Alan Murray for two weeks, the top editor of Time Inc. saw his editorial ‘Why WPP's annual report is...

Our marketing efforts are designed keeping mobile as a top priority: Neeraj Kakkar

“Paper Boat was born in the digital age and like most of the kids of this generation, early digital adaptation is in the DNA of the brand,” says Kakka...

As Kodaikanal rap video goes viral, HUL breaks silence

exchange4media reached out to HUL to seek their response to the nature of allegations regarding the company’s mercury contamination of Kodaikanal. An...