Akshata R Murthy

We’re the highest spender in our category: Chandru Kalro, MD, TTK Prestige

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

It’s time for national brands to invest the time, money and energy on South India: Deepan Ramachandran, Mind Your Language!

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

It’s a win-win situation for Amazon through Launchpad: Kaveesh Chawla, Amazon India

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

It is the message, and not the medium, that ultimately matters: Meetal Shah, Saavn

Shah talks about the platform’s first ever lifestyle campaign in which they have collaborated with social media star Hatecopy

Epsilon to focus on the global Fortune 500 companies in India

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

Companies focused on evolving their business models after DeMon: Shailendra Naidu, Obopay

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer player...

ACT Fibernet ties up with OTT players to be the one stop shop internet solution for consumers

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

E-commerce business is set to double by 2020: Andrew Humber, Webscale

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

LinkedIn's Penry Price Discusses Marketing in the Post-Trust World

Penry Price, Vice-President, Marketing Solutions, LinkedIn, offers tips and talks about differentiators between key social media platforms

We continue to engage with Indian market to understand cultural nuances: Juliana Nguyen, Airbnb

Over the past year, Airbnb, has witnessed 115% growth in listings in the country and such positive numbers clearly showcase the importance of India to...

We want the gift card penetration to grow 5x in India: Pratap TP, Qwikcilver

The co-founder and CMO of the digital gift card company spoke about the future of this idea in a country like India

Personalisation is not changing the product at all, it's just about the experience: Adarsh Noronha, Oracle

He says that shifting from mass production to customization with digital help is the key to success for companies

Building online communities helps in developing a global customer base: Vicky Ahuja, Baggit

He hints at future campaigns being more season specific and adhering to the economic, political and business environment of the country and the catego...

Always keep your consumers wanting for more: Sohrab Sitaram, CEO, Keventers

The marketing is based on the vision of making Keventers an aspirational and uber trendy brand in the eyes of the consumer: Sitaram

Content creation to be made easier with ICM for media: Abhisekh Kumar, Happiest Minds

The IT company's content solution has shown great results in research & analysis sector according to their Associate Director

Have allocated Rs 225 cr towards marketing and advertising during current financial year: Sandeep Aggarwal, CEO & Founder, Droom

The company also has plans to expand into Tier 2 and Tier 3 cities and partnering with an MTV show is further helping it to make all the right noises

PR Satheesh elevated from Head of Sales & Marketing to COO at MM TV

He will be managing the entertainment content as part of his new role at Malayala Manorama TV

English radio stations to garner 25% ad spends in Bengaluru: Satya Murthy, CEO, Indigo 91.9

Murthy hinted on a launch of a digital product sometime soon as competition continues to heat up

Customers' approach to the entire buying process has changed: Pavan Chandra, Oracle India

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Britannia has increased digital spends by 10-15 per cent this year: Ali Harris Shere, VP – Marketing

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands avail...

Zee Tamizh re-brands with new logo, tagline and shows to create fresh brand identity

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

We aim to challenge conventions by offering quality products that are highly affordable: Parminder Datt, Alcis

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving stre...

Lulu Group's retail arm brings Toys’R’Us to India

Tablez India, a division of Abu Dhabi-based LuLu Group International, brings the US-based toys brand to India