Akshata R Murthy

Being in the top four, we are the only ones who have to fight on a day-to-day basis even today: HR Ranganath, Public TV

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward...

Southern brands aim for better digital outcomes in 2018

With the first month of 2018 coming to an end, brands present in south India talk about the road map for the remaining year

Zee Telugu is on a par with Tamil in terms of time spent : Anuradha Gudur, Zee Telugu

The channel re-branded itself to verbalise what it stands for to its audience and partners

We are aggressively exploring possibilities of entering other transit verticals: Rohan Srinivasan, Vyoma Media

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolit...

No other content drives the kind of engagement that Webinars do: Daniel Waas, GoToWebinar

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

e4m Chillout: Duroflex’s Mathew Chandy prefers to stay outdoors and engage in experiences

Chandy indulges in his love for reading and learning something new over the weekends

We've transformed from a tech company to more of a marketing one: Vivekanand Venugopal, Hitachi

The 107-year-old organisation considers its experience in IT and OT as its major differentiators

Media giants of South on their business goals for 2018

Most of them would be trying to focus on digital is what was largely understood

Key media happenings in South- 2017

These people movements and happenings indicate the rapidly changing media landscape in South India

Baahubali 2, Mersal and more South films that disrupted digital marketing space in 2017

Some movies broke all box office records including the ones created by their Bollywood counterparts

Godrej rewrites brand positioning with Script, its new furniture store

Opens first physical store of Script in Bengaluru; plans big for the coming year

VFX or not, the story remains king: Saurabh Dalmiya, Anibrain

Dalmia speculates on how VFX impacts the overall marketing of a movie, including its production cost

Vikatan Group revamp to offer a better experience to users: B Srinivasan, Vikatan Group

Revamping to changing reader topography has always been the secret for Vikatan’s success: B Srinivasan, Vikatan Group

USP not consistent; can be copied: Rahul Balachandran, YLG Salon

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

We’re the highest spender in our category: Chandru Kalro, MD, TTK Prestige

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

It’s time for national brands to invest the time, money and energy on South India: Deepan Ramachandran, Mind Your Language!

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

It’s a win-win situation for Amazon through Launchpad: Kaveesh Chawla, Amazon India

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

It is the message, and not the medium, that ultimately matters: Meetal Shah, Saavn

Shah talks about the platform’s first ever lifestyle campaign in which they have collaborated with social media star Hatecopy

Epsilon to focus on the global Fortune 500 companies in India

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

Companies focused on evolving their business models after DeMon: Shailendra Naidu, Obopay

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer player...

ACT Fibernet ties up with OTT players to be the one stop shop internet solution for consumers

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet