Abhishek Chanda

Pitch CMO Summit 2009: Doing more during slowdown

The last session of the Mumbai edition of the Pitch CMO Summit 2009 saw Abdul Khan, Head - Marketing, Tata Docomo, discussing the telecom brand’ launc...

Effie Awards 2009: Ogilvy India is ‘Agency of the Year’; JWT, Lowe Lintas win big too

It was a celebration of excellence in effective advertising at the Effie Awards 2009, held in Mumbai on December 16, that saw agencies and clients com...

IN-Network to look India-wards; to rope in more Indian agencies

The IN-Network, the global network of integrated marketing communications agencies, plans to hold its next annual convention in Delhi in 2010 and has...

Tata Teleservices launches campaign for Photon TV

Tata Photon Plus, the broadband offering from the Tata Teleservices stable, has launched a new service that allows its customers to watch live TV thro...

Digital Commerce: Moving towards virtual currency and paperless transactions

Electronic and mobile payment channels play an important role in enhancing eCommerce. Panellists at the National Conference on Digital Congerence, hel...

Digital Commerce: Finding the right ‘blend’ to leverage eCommerce amongst brands

How brands and manufacturers are tapping e-Commerce to enhance distribution came under the scanner at the National Conference on Digital Commerce. The...

TOI’s Crest Edition now takes the outdoor route

After the initial launch phase, which saw a nationwide print campaign, the Crest Edition from The Times of India Group now takes the OOH route for the...