Abhinav Trivedi

BARC optimistic about future and timely commencement

With processes of deployment getting in place, the agency seems affirmatively positive. However, the funding aspect of the agency, according to source...

We need more advertisers to invest in digital: Rajjat Barjatya

In India it is the advertising VoD market which is the most prevalent & revenues will be huge from the advertising VoD market, says the MD & CEO of Ra...

Media spends from telecom unlikely to increase in near future: Experts

Senior stakeholders in the sector feel that the sector in general advertises a lot. In case there is an increase of investment in the sector, the capi...

Bullish consumer sentiment may buoy real estate media spends

Although the sector is optimistic over the new government and spends might increase, the final decision would vary from player to player depending on...

MediaPro split likely to benefit MSOs?

With the MediaPro split there is a possibility that more content aggregators might emerge in the market. The implications are likely to affect the MSO...

"Despite initial hiccups, ad rates increased by up to 15% this IPL"

As per market estimates, Sony Six & Set Max, the official broadcaster of the tournament, have collectively earned close to Rs 800 cr. The online broad...

We're looking forward to stability in the industry now: NP Singh

The CEO of MSM Group also expects affirmative decision making from the new Government on digitisation & TV ratings, and a clear and robust mechanism i...

Ad spends in consumer durables & FMCG sectors to rise with the new government?

The general sentiment is upbeat post the NDA win. But will it result in positive consumer sentiment, higher sales and ad spends in consumer durables &...

IPL7: Reach of tournament has expanded, say marketers

Although the opening match TVR of IPL (3.7) could be matched only once after that till May 10, marketers are confident that the viewership will see a...

Concept-driven profit monetisation is here to stay: Rudrarup Datta

Rudrarup Datta, VP, Marketing, Viacom18 Motion Pictures talks about the studio's latest venture Manjunath and how corporate brands have supported the...

Sony Six unveils FIFA WC campaign, to monetise property strongly

Capitalising on the growing number of football fans in India, the broadcaster is eyeing a range of youth male-oriented sponsors. The sponsorship cost...

Auto sector set to see boost in media spends

The auto sector expects key reforms from the new Govt, which coupled with new model launches, is likely to drive media spends towards mass media prope...

Counting day on TV: Lacklustre coverage fails to match build-up blitz

While some analysts feel the May 16 coverage was Modi-centric, others feel it would be unfair to blame the channels completely as the huge margin was...

Hindi news channels set to earn robust money from the polls

Hindi news channels are expected to earn close to Rs 140 crore-Rs 160 crore among them in the election season, as per industry estimates

Elections see advertisers pump in substantial monies into English news channels

National English news channels are expected to earn significantly this election season, signing package deals with the advertisers which include deliv...

Average inventory costs on counting day higher in value than regular IPL matches

Industry experts believe that news channels in the last 15 days have earned more than what they earn in two months on a regular basis

Finding ancillary growth outside TV for ROI is important: Nina Elavia Jaipuria

Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom18 Media,talks about the underpricing of children's genre and capitalising on the ecosy...

It is also not easy for IPL teams to find sponsors anymore: Samar Singh Shekhawat

Even if IPL declines in value, it is far bigger than anything else, says Samar Singh Shekhawat, SVP-Marketing, United Breweries

IPL 7: GECs gain ground with fragmented viewership

With IPL viewership getting fragmented between online & TV, GECs are emerging as the gainers, say media observers, who add that the viewership of GECs...

Big Bazaar joins IPL bandwagon, buys 120 seconds per match

The retail chain from Future Group joins the tournament after 10 matches. The aim is to communicate the change of positioning in the brand message, ca...

Sports properties draw e-commerce players; Jabong enters the field with NBA tie-up

Sports properties continue to lure e-commerce companies. Amazon, Flipkart, Quikr, GoDaddy have already invested in IPL; Jabong joins the sports bandwa...

IPL 7: Starsports.com eyes significant revenues as brands pump in money

Title sponsor HUL & associate sponsors ITC, Reckitt Benckiser, Amazon, Bridgestone & Toyota have laid serious money on the digital medium of IPL this...

IPL 7: E-commerce companies bet big on sponsorships

While Amazon has invested in associate sponsorship and has also partnered with Sunrisers Hyderabad, Flipkart is aggressively buying ad spots. Apart fr...

IPL 7: E-commerce companies bet big on sponsorships

While Amazon has invested in associate sponsorship and has also partnered with Sunrisers Hyderabad, Flipkart is aggressively buying ad spots. Apart fr...