Targeting Top Technology Minds in the Country, Hotstar Launches ‘Dare or Stay There’ Campaign

Campaign designed to connect with the cream of India’s tech minds with an inspiring call to discard their current roles and join the streaming service...

Amazon.in launches new campaign – Ab Sehan Kyun Karna?

Encourages customers to bid goodbye to their old/defective stuff

Dentsu Webchutney launches digital campaigns for Vespa (RED) and Aprilia “What The Fun”

Dentsu Webchutney had been entrusted in mid-2017 with the Digital, Social, creative & media buying mandate for Piaggio’s Vespa and Aprilia Brands in I...

100% FDI in Single Brand Retail could boost advertising budgets

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Wavemaker India retains media mandate for Perfetti Van Melle India

The pitch was for the entire portfolio of brands and involves only offline duties

No other content drives the kind of engagement that Webinars do: Daniel Waas, GoToWebinar

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Social media is like a rented house: Abhishek Punia, ARM Worldwide

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process m...

We are aggressively exploring possibilities of entering other transit verticals: Rohan Srinivasan, Vyoma Media

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolit...

Facebook’s new policy could cost it $23 billion in market value

When Facebook recently announced its plan to emphasize more on “meaningful” interactions on the platform, shares of Facebook fell more than 4 per cent...

Regional content, originals to drive OTT consumption in 2018

With India expected to have 530 million smartphone users this year, we look at the dominating video consumption trends