Bigger Telecom wars will drive higher ad spends in 2018

The trifurcation of the telecom sector will result in severe competition and higher ad spends

DAN eyeing more than $1 billion in billings in 2018: Ashish Bhasin

Bhasin hopes that with this expanded base that DAN has developed, in 2018 DAN India should grow at least 2-2.5 times the rate at which the industry is...

#DontGetMilked: How FIAPO is championing animal welfare responsibility with its immersive nationwide ad campaign

FIAPO’s #DontGetMilked campaign is urging consumers to rethink their dietary habits and go vegan with engaging digital, outdoor campaigns and more

Supari Studios brings to life Red Bull's three-part series ‘Doppelganger'

The digital content studio creates an engaging series of short films where global disciplines meet their Indian counterparts.

IPL 2018: RCB retains Virat Kohli for Rs 17 cr; Dhoni, Rohit retained for Rs 15 cr

Other players who were retained for a hefty fee included David Warner, Steve Smith, Suresh Raina, Hardik Pandya, AB deVilliers, Sunil Narine and Bhuvn...

Madtech, Analytics, Chatbots, AI, Microservices... Martech trends in 2018

Netcore Solutions has released a comprehensive guide to winning the marketing battle in 2018, bringing together result-focused Martech trends that are...

Guest Column: The Circus that is Indian Digital: Arnab Mitra, MD, LIQVD ASIA

Unless we move to a model where we give chairs of the right associations, forums, panels and organizations to the right set of people in 2018, we migh...

MIB should set up mechanism to monitor DAS implementation: Parliamentary panel report

Standing committee on information technology, headed by Anurag Thakur, releases its 44th report on the status of cable TV digitisation and interoperab...

BARC Week 52: Star Bharat tops (U+R) Hindi GEC

Meanwhile Colors and Zee Anmol takes over the urban and rural market respectively