Budweiser Experiences unveils ‘Let Your Sound Be Seen’ TVC in India

The TVC, developed by creative agency Wieden and Kennedy, is a 45-second film that captures the brand philosophy

Society Tea celebrates India's love for chai

Society Tea has launched its latest brand campaign, The Tea Society Called India

Religare Health Insurance raises awareness with its first-ever YT ad

Thought-provoking video brings to light startling health facts – aims at increasing awareness and insurance penetration; garners 8 million views in a...

Guest column: PR Trends in 2018: Anup Sharma

As 2018 comes knocking at our doors, these are some of the major shifts and trends in the Indian Public Relations industry

BARC week 51: Zee Anmol topples Star Bharat in (U+R) Hindi GEC

Zee Anmol topples Star Bharat and garners leadership position with 692817 Impressions (000s) in week 51 of Broadcast Audience Research Council (BARC )...

e4mChillout: Vinit Karnik's idea of rejuvenation- a long hard run, unplanned road trips and introspection

A foodie and traveller at heart, ESP Properties' Vinit Karnik is rather proud of his Maggi-making skills

e4mrecap: The week that was

We list a few important stories that you may have missed in the week gone by