Guest Column: Abusing the creative with the four-letter word ‘Data’: Sahil Siddiqui, WATConsult

The only way to make ‘data’ acceptable to your creative team is to introduce the beauty of data beyond the context of work, for e.g. a media diet jour...

HUL's Atit Mehta to join BYJU’s as Marketing Head, India & International Markets

He has also served stints as Country Media Manager ColPal and Business Director GroupM

Baahubali 2, Mersal and more South films that disrupted digital marketing space in 2017

Some movies broke all box office records including the ones created by their Bollywood counterparts

Regulator cannot prohibit wrongful practices if landing page direction revoked, TRAI tells TDSAT

TRAI, in its response to the TDSAT, said that it will be left with no immediate power to prohibit wrongful practices if the landing page direction is...

Guest Column: Affinity towards desi content on kids’ channels stood out in 2017: Leena Lele Dutta, SONY YAY!

The flashback of how 2017 has been for the kids space with highlights, viewership and forecast trends for the upcoming year

Nine journalists move Bombay HC challenging gag order in Sohrabuddin case

Nine legal reporters from various news organisations move Bombay HC against a CBI court order that restricts media from reporting on the trial of Sohr...

RAM Ratings Week 49: Radio City takes over Mumbai and Bangalore

Meanwhile, Fever and Radio Mirchi took over Delhi and Kolkata market respectively

BW's Annurag Batra conferred Media Leader of the Year 2017 Award

A total of 50 awards were bestowed across categories at the recently held Business Leader Awards in Hyderabad