Christmas campaigns spreading cheer....

With giveaways and exciting festive offerings for consumers, these Christmas campaigns just upped the merriment quotient

We have just begun to explore the potential for BBC in India: Myleeta Aga, BBC Worldwide

Myleeta Aga, BBC Worldwide's Senior Vice President, and General Manager, South East Asia and South Asia chatted with exchange4media on the media giant...

Creating diverse experiences for consumers is very beneficial: Debosmita Majumdar, PUMA India

PUMA isn’t just selling products, we are selling stories and concepts that have the power to inspire the youth in India, says Majumdar

MTV acquires broadcast rights for Box Cricket League

Bringing cricket and over 200 popular television celebrities under one roof, MTV Box Cricket League will be telecast on MTV starting February 13, 2018

BBC Storyworks launches content toolkit

Product reveals emotional engagement with the content and corresponding psychological shifts on key brand metrics

VFX or not, the story remains king: Saurabh Dalmiya, Anibrain

Dalmia speculates on how VFX impacts the overall marketing of a movie, including its production cost

Consumption is the right way to measure the success of great content: Vinay Singhal, WittyFeed

Vinay Singhal, Co-founder of WittyFeed, shared his insights on how content has evolved over the years and that brand owners need to stay updated on th...

Hotstar Announces Partnership with Awesomeness

The association will allow hit series from Awesomeness including Freakish, T@gged and Confess to reside on the platform under the Hotstar Premium libr...

ZEE Media Group launches ZEE Uttar Pradesh Uttarakhand news channel

Uttar Pradesh Chief Minister Yogi Adityanath was the chief guest at the launch event held in Lucknow

BARC Week 50: Ministry of Health and Family Welfare leads Top 10 Brands

Meanwhile, in the Top 10 Advertisers list, FMCG major Hindustan Lever continued to take the first spot with improved 1,31,378 insertions