Dish TV India consolidated operating revenues at Rs. 7,48.6 cr in Q2’18

Subscription revenues recorded 1.9% growth sequentially to close at Rs. 7,04.9 cr

It is important to let go of old mental models: CVL Srinivas

CVL Srinivas, Country Manager WPP and CEO GroupM South Asia, was speaking about the importance of rewiring the marketing value chain to build purposef...

#ThisHappened2017: Twitter becomes an ultimate platform to showcase Indian diversity

This eventful year, Twitter reflected the vibrant diversity of the Indian society across voices, topics and regions -- from Bollywood to South Indian...

Godrej & Boyce targets Rs 320 crore by FY21 for its new premium furniture brand Script

With a marketing budget of Rs 25-30 crores, Godrej & Boyce will put more emphasis on digital for its new premium brand Script

RAM Ratings Week 46: Big FM And Fever FM Maintain Lead Over Mumbai And Delhi

Week 46 (November 12-18, 2017) of RAM Ratings saw the radio channel Big FM and Fever FM dominating Mumbai and Delhi cities respectively. Meanwhile, Ra...

94.3 Radio One to launch ‘People United . India United’ in Jan 2018

The initiative is a new year wish by 94.3 Radio One to all its listeners that encourage people to focus on the things that make us all the same and no...

Colourcraft Studio bags digital marketing strategy for Virtuous Retail

ColourCraft Studio (CCS) to provide end-to-end creative and digital marketing strategy for Virtuous Retail South Asia’s flagship centres at Bengaluru...

Firstpost appoints Ankit Vengurlekar as Editor for Tech2

He will take on the task of positioning Tech2 as a vibrant and engaging hub for conversations at the intersection of science, technology and humanity

The Womb to grow Axis MF's strategic direction and creatives

Axis MF has chosen The Womb in order to expand in the fast-growing mutual funds space

Dr Verghese Kurien was the original marketer of his kind: Shashi Sinha, IPG Mediabrands, India

Shashi Sinha, CEO, IPG Mediabrands India, during his address at the recently concluded exchange4media Conclave - South talked about how working with A...

Radio Mango supports ISL team Kerala Blasters with this unique campaign

It is an everyday testament to the place football has in the collective Kerala psyche and it was this emotion that Radio Mango decided to play upon as...

Vivel launches #AbSamjhautaNahin to knock down gender stereotypes

ITC’s leading personal care brand Vivel in line with the philosophy of Ab Samjhauta Nahin has collaborated with renowned satirist Kunal Kamra to prese...

Isobar Launches ‘Augmented Humanity: Isobar Trends Report 2018’

Report explores five key trends around the intersection of technology and humanity

Did Bharti Singh turn her wedding into an influencer marketing opportunity?

The newly-wed extensively promoted a jewellery brand, wedding invitation card maker and retailer Big Bazaar on social media channels

Launch of India Chapter of Account Planning Group announced

Helmed by Sudeep Gohil of Publicis India with support from planners across top agencies, the APG will begin its India chapter in the second week of De...

9X Jalwa lunches a morning request show

9X Jalwa the forever hits channel by 9X Media, will be airing a morning request show titled Ask Mona

All our fiction shows are showing very positive trends in terms of viewership: Deepak Rajadhyaksha, Deputy Business Head, Zee TV

Zee TV is looking at some new phases in terms of story, which are not currently present on any Hindi GEC, says Rajadhyaksha

Edelweiss Tokio Life appoints Irrfan Khan for #Unyakeenable campaign

Irrfan echoes the #Unyakeenable and first-of-its-kind benefits of the Unit-Linked Insurance Plan

Zomato and some more brands that dealt with mangled crisis head-on

The way a brand reclaims itself after a crisis says a lot about it. From the Maggi meltdown to Cadbury winning the battle of worms, these brands exam...