Cipla Urges Moms To Let Kids Live Fearlessly

Launches digital social experiment with aim to start conversations on the need for mothers to be a Yes Mom to their kids and the importance of immunit...

Myntra’s new campaign highlights hassle free returns and instant refunds for customers

The two ad films exemplify the hesitancy among shoppers from smaller towns to avail certain services or features related to online shopping

E4mConclave South: Talking the ‘Purpose’ language

The umbrella theme for the South Conclave this year was ‘Making Brands Purposeful’

Debut e4m Conclave South gets brands to rethink 'Purpose'

Members of the audience took to Twitter to share their thoughts on the event and speaker-statements that were relevant to them

e4mrecap: The week that was

We list a few important stories that you may have missed in the week gone by

Italian confectioner Bauli launches first TVC in India

This will be a 360-degree campaign led by TV, Digital, Outdoor, PR, Sampling/Activation and retail communication targeting across consumer groups

MTV promotes safe sex this World AIDS Day; urges youngsters to ‘get it on’

MTV has created a humorous film about parents who find a box of flavoured condoms in their son’s room

e4mChillout: Family-bonding, pets and delectable sushi make life worth living for Wizcraft's Andre Timmins over weekends

Weekends for Wizcraft International’s Director also mean binge watching Netflix, travelling to exotic places and catching up on movies