Pepsico India Launches Mirinda Joosy

Mirinda Joosy has 50 % less sugar than normal Mirinda and is in line with the Company’s stated objective of prioritizing lower-calorie, lower-sugar be...

Kopiko candy reaches the space

The most preferred coffee candy not just on Earth but outside of it too

We want to make the customer’s life hassle-free: Manev Mianwal, Bajaj Finserv.

Bajaj Finserv recently launched a campaign to drive awareness for its product Flexi Loans. The campaign ‘Think it. Done,’ aims to highlight the unique...

GREY group India to partners with UNICEF

The United Nations Children's Fund (UNICEF) works tirelessly to ensure that every child can survive and thrive

Publicis merges Solutions & Arc Worldwide as part of its new experiential game-plan

Arc Worldwide’s key clients in India include Amazon, P&G, Huawei, Heineken, Bajaj and Häagen-Dazs, while Solutions’ clientele includes HP, ITC, Fitbit...

Mullen Lintas’ campaign for QuikrEasy conveys the ease of doing things, without procrastinating

Mullen Lintas Bangalore has conceptualized a three-film campaign for QuikrEasy (earlier known as QuikrServices), the services vertical of Quikr.

Shemaroo Strengthens Its Leadership Team

Shemaroo Entertainment Limited hires Vaibhav Goyal, Omprakash Singh and Ankita Anthony to lead product, digital marketing and public relations respect...

Isobar, Duroflex partner to launch digital campaign #ReadyForTomorrow

The digital media campaign focusses on engaging users, by leveraging its commercial on ‘offline TV’

TRAI defends Net Neutrality, recommends non discriminatory treatment of content

Defending Net Neutrality, TRAI says Internet services in India should be bound to follow the “core principles” of net neutrality

We aim to further strengthening our presence in the global market: Andesh Bhatti, Collectcent

Andesh Bhatti, Founder & CEO, Collectcent shares his insights on the role of big data analytics in the advertising space, what Collectcent has achieve...

It is the message, and not the medium, that ultimately matters: Meetal Shah, Saavn

Shah talks about the platform’s first ever lifestyle campaign in which they have collaborated with social media star Hatecopy

BARC Week 46: ISL and season finales fetch increased viewership

Interestingly this year, 55 per cent of the viewership for the first match came from rural while the rest from urban

RAM Ratings Week 45: Big FM And Fever FM maintain lead over Mumbai and Delhi

Week 45 (November 5-11, 2017) of RAM Ratings saw the radio channels Radio City and Radio Mirchi leading Bangalore and Kolkata respectively