Book review: The Indestructible Brand

Venke Sharma and Hushidar Kharas' The Indestructible Brand' postulates that crisis management should be an ongoing process and takes a look at how bra...

Wagh Bakri Tea Ad by Scarecrow Communications Plagiarised

A 2015 ad seems to been plagiarised by a Gujarati tea brand - Jay Jawan Tea. The Wagh Bakri Tea Group legal team is investigating the case.

Chillout: Travelling & getting creative with her 8-yr-old defines a perfect weekend for Pepsico’s Vani Gupta

In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to c...

'Experts’ return in a campaign sequel by Mullen Lintas for Motilal Oswal

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcin...

Publicis India appoints Nikhil Kumar as Vice President

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

e4mrecap: The week that was

A recap of the most important stories that you may have missed this week

Saregama releases first brand film to announce price reduction in their products

Saregama, the oldest music label and youngest movie studio, announced a price reduction of their popular digital audio player range: Carvaan and Carva...

Chandigarh International Airport Radio gets launched

Chandigarh International Airport has partnered with Radio Indigo to launch Chandigarh International Airport Radio

Priyanka Chopra radiates goodness once again with Rajnigandha Pearls

The TVC, conceptualized by L&K Saatchi & Saatchi Pvt. Ltd, has a unique and interesting plot, which weaves in unpredictable instances, shrouded in sur...

Social Kinnect bags the digital media mandate for Easyday

The mandate includes the duties of creative strategy and management of the brand's digital assets

Celebs get high on their hair at BBLUNT’s crazy house party

Jennifer Winget, Karan Jotwani and many more part of the BBLUNT House Party