Dentsu India creates Laban’s first TVC for India

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and l...

McCann Health-HCAH’s new campaign shows bitter truth of sugar-rich diet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Ranbir Kapoor endorses Renault’s new SUV, CAPTUR

The campaign to communicate the launch of the car was created by Law & Kenneth Saatchi & Saatchi

Bajaj Finserv drives awareness campaign for Flexi Loan

The brand launches TVC campaign ‘Think it. Done’ with Flexi Loans

Combined presence of UFO Moviez and Qube could benefit advertisers and brands; CMO UFO

The technological strength of the combined entity will deliver value across the value chain, says Siddharth Bhardwaj, CMO – Head of Enterprise Sales,...

Havmor to sell its Ice-Cream Business to South Korea's LOTTE Confectionery

Promoters of Havmor Ice Cream Ltd. (HIL) have agreed to a 100% acquisition by LOTTE Confectionery which is worth US$80 Billon

Leica enters India market, aims to revolutionise high-end photography

The legendary German high-end cameras and optics brand ‘Leica,’ today launched its operations in India

Companies focused on evolving their business models after DeMon: Shailendra Naidu, Obopay

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer player...

Guest Column: The pertinent growth of online advertising in India

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017