BARC Wk 45: Movies from south spike viewership of Hindi channels

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

Shemaroo Entertainment appoints Rahul Mishra, General Manager Marketing

Shemaroo Entertainment the leading content provider for satellite and digital ecosystem has appointed Rahul Mishra as General Manager Marketing

Bajaj Finserv drives awareness campaign for Flexi Loan

The brand launches TVC campaign ‘Think it. Done’ with Flexi Loans

Radio City’s 'Vototsav' Inspires Citizens to Make Their Votes Count

Radio City’s Campaign Launched in Association with District Election Office, Ahmedabad, Aims to Increase Voter Participation in the Upcoming Gujarat E...

Leica enters India market, aims to revolutionise high-end photography

The legendary German high-end cameras and optics brand ‘Leica,’ today launched its operations in India

Havmor to sell its Ice-Cream Business to South Korea's LOTTE Confectionery

Promoters of Havmor Ice Cream Ltd. (HIL) have agreed to a 100% acquisition by LOTTE Confectionery which is worth US$80 Billon

India Today Group’s Business Today undergoes revamp

The core idea was to reposition the new BT as an idea that will help the business community, corporates, Indian and International companies and brands...

TDSAT orders stay on TRAI's landing page direction till Dec 22

On November 8, TRAI had issued a direction to all broadcasters and distributors of television channels to not place any registered satellite televisio...

BARC Wk 46: Zee TV overtakes Star Bharat to lead Hindi GEC market

Zee TV captured the Hindi GEC market with its two shows ‘Kundali Bhagya’ and ‘Kumkum Bhagya’ taking the top spot both in the urban market and overall

Hyatt's 'Anything Is Possible' Season 3 video gains momentum as it comes to India

The series is written and produced by the Paris- based production companies -- Partizan and Vroom -- who also created the French and UAE videos

Nickelodeon ropes in an array of sponsors for Kids’ Choice Awards 2017

Dabur Red Paste returns for the second year to be the presenting sponsor, Jolly Rancher is the powered by sponsor and Funskool and Yellow Diamond are...

Good scripted shows are the biggest challenge for the new Endemol CEO Abhishek Rege

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in t...

Ranbir Kapoor endorses Renault’s new SUV, CAPTUR

The campaign to communicate the launch of the car was created by Law & Kenneth Saatchi & Saatchi

Dentsu India creates Laban’s first TVC for India

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and l...

McCann Health-HCAH’s new campaign shows bitter truth of sugar-rich diet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Content is not King, Context is: Experts at IPRCCA 2017

At the recently held India Public Relations & Corporate Communications Awards 2017 (IPRCCA), communication experts deliberated on various aspects of t...

Companies focused on evolving their business models after DeMon: Shailendra Naidu, Obopay

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer player...

Manipur newspapers publish blank editorials in protest

Prominent newspapers in Manipur left their editorial space blank to protest the burning down of copies of a local daily reportedly by BJYM, the youth...

Inquiry recommends Mangalam TV’s licence cancellation; CEO Ajithkumar calls report “unilateral”

The Kerala government on Wednesday accepted Justice PS Antony commission’s report on Mangalam channel phone chat scandal. Channel CEO calls it "unilat...

Guest Column: The pertinent growth of online advertising in India

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Combined presence of UFO Moviez and Qube could benefit advertisers and brands; CMO UFO

The technological strength of the combined entity will deliver value across the value chain, says Siddharth Bhardwaj, CMO – Head of Enterprise Sales,...