Opel/Vauxhall select MediaCom as New Media Agency

Opel/Vauxhall will change its media agency at the beginning of 2018

Kishore Biyani's roadmap to make Future Group a Trillion Dollar Biz by 2047

Retail 3.0 is the Group’s 30-year plan to become Asia’s largest integrated consumer retailer by 2047

VML appointed as Eau Thermale Avène 's social partner

VML has been appointed by Abbott India to enable Eau Thermale Avène to establish themselves as the first choice of brand and top of mind for those who...

Nikhil Madhok of Discovery Networks quits

Nikhil Madhok, Senior VP and Head of Products, Discovery Networks Asia Pacific, has resigned after a year and is reported to return to India

Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.

Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent

WYP Brand Solutions appoints Leena Pirgal as Operations Head

In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy...

ISL Season 4 kicks off larger than ever on Hotstar

Hotstar has clocked a record opening night with over 3X more viewers tuning in, compared to the previous season

Madison Media appointed AoR of Viacom18

Madison Media will now be handling the media planning and buying duties for the entire gamut of brands of the country’s fastest growing full-play medi...

Media Industry grieves loss of KVL Narayan Rao, NDTV’s Group CEO

NDTV’s Group CEO and Executive Vice Chairperson KVL Narayan Rao passed away on November 20 after fighting cancer for last two years.

Thums Up at 40: Five ad campaigns that re-defined the brand

In order to thwart the dominance of Pepsi, Coca Cola invested aggressively to promote Thums Up as a masculine brand after its acquisition in 1993

Mullen Lintas bags the creative mandate of Fossil

Mullen Lintas was chosen after a competitive multi-agency pitch that saw participation from some of the leading advertising agencies in India

Online and offline commerce should be seamless to derive profit: Markus Noder, Serviceplan International

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

Guest Column: What is the forecast for video advertising in 2017-18?

A few years ago, YouTube’s Robert Kyncl anticipated that by 2020, 90 per cent of all internet traffic will be video and it appears that his prediction...

Ind-NZ T20s remain most watched In Hindi GEC And Sports Genre: BARC Wk 45

The India-New Zealand series continues to garner big numbers on television for Week 45 (November 4-10)

At 20, iProspect aims to drive overall business performance for clients

Vivek Bhargava launched a digital consultancy called Communicate 2 in 1997 to help Indian marketers with digital advertising

ACT Fibernet ties up with OTT players to be the one stop shop internet solution for consumers

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet