Britannia Bourbon’s new campaign celebrates BFFs in a unique way

Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon

Value 360 and Viacom 18 win big at IPRCCA; Roger C.B. Pereira conferred with Lifetime Achievement Award

IPRCCA recognises the contribution and path-breaking initiatives of PR Consultancies and Corporate Communications teams

Somany Ceramics launches latest campaign by Ogilvy titled 'Apka style, Somany style'

The campaign executed by Ogilvy India reinforces brand’s philosophy of catering to diverse consumer profiles

Radio City Introduces Video City, India’s First Visual FM

The latest innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek...

BARC Week 45: Videocon D2H rules Top 10 Brands, HUL rules Top 10 Advertisers this week

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

Photo Gallery: The India PR & Corporate Communications Awards (IPRCCA)

IPRCCA recognises the contribution and path-breaking initiatives of PR Consultancies and Corporate Communications teams

Sony Pictures Sports Network to broadcast India's tour of SA

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

National Press Day: Rajasthan Patrika leaves edit page blank in protest

The national daily left its editorial space blank to register its protest against the threat to freedom of press

First IndiGo, then BMW: Lack of empathy towards consumers can dent brand image: Brand experts

Industry experts believe that brands need to learn from the recent fiascoes and backlash faced by brands such as IndiGo and BMW due to their inability...

BARC Wk 45: Star Bharat leads Hindi GEC for the first time

Colors at top spot in the Hindi urban GEC; Zee Anmol continues to lead the rural market

We rather put our money where our mouth is: Siddharth Kumar Tewary, Swastik Productions

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the...

Great PR is about great stories: Amy Kunrojpanya, Director, Policy and Communication, Uber

In her Keynote speech at IPRCCA, Amy Kunrojpanya, spoke about the importance of communication in the PR world