First IndiGo, then BMW: Lack of empathy towards consumers can dent brand image: Brand experts

Industry experts believe that brands need to learn from the recent fiascoes and backlash faced by brands such as IndiGo and BMW due to their inability...

BARC Week 45: Videocon D2H rules Top 10 Brands, HUL rules Top 10 Advertisers this week

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

Somany Ceramics launches latest campaign by Ogilvy titled 'Apka style, Somany style'

The campaign executed by Ogilvy India reinforces brand’s philosophy of catering to diverse consumer profiles

Britannia Bourbon’s new campaign celebrates BFFs in a unique way

Britannia announces the launch of a new campaign for one of its oldest and most loved brands, Bourbon

Value 360 and Viacom 18 win big at IPRCCA; Roger C.B. Pereira conferred with Lifetime Achievement Award

IPRCCA recognises the contribution and path-breaking initiatives of PR Consultancies and Corporate Communications teams

Great PR is about great stories: Amy Kunrojpanya, Director, Policy and Communication, Uber

In her Keynote speech at IPRCCA, Amy Kunrojpanya, spoke about the importance of communication in the PR world

Photo Gallery: The India PR & Corporate Communications Awards (IPRCCA)

IPRCCA recognises the contribution and path-breaking initiatives of PR Consultancies and Corporate Communications teams

National Press Day: Rajasthan Patrika leaves edit page blank in protest

The national daily left its editorial space blank to register its protest against the threat to freedom of press

BARC Wk 45: Star Bharat leads Hindi GEC for the first time

Colors at top spot in the Hindi urban GEC; Zee Anmol continues to lead the rural market