Piramal Realty Opens World-Class Experience Centre At Byculla

India’s leading diversified global conglomerate unveils its Brand Film and Signature Art Installations

LinkedIn's Penry Price Discusses Marketing in the Post-Trust World

Penry Price, Vice-President, Marketing Solutions, LinkedIn, offers tips and talks about differentiators between key social media platforms

FCB Ulka wins creative mandate for Hamdard Laboratories

Hamdard Laboratories assigns the creative mandate for its flagship brands to FCB Ulka following a multi-agency pitch

Bring out the child in you this November with 'Young Sheldon' on Comedy Central

This November, Comedy Central gets ready to celebrate Children’s Day in style by bringing you the big bang of comedy – Young Sheldon, which drew 17.21...

AXN Ties Up with The Irish House for Karaoke Nights

The channel has tied up with popular hangout joint The Irish House and will now give its viewers a chance to sing, a platform to perform, and a crowd...

COMIO Launches Intruder Selfie Feature to Boost Smartphone Security

This ultimate security feature promises to keep unwanted intruders from prying into your smartphone when you are not looking

Brands Connect With Commuters on Jcdecaux Street Furniture

Brands from various categories are promoting their festive offers and greetings to the commuters on JCDecaux Street Furniture in Delhi

Consumers spent 566 mn minutes on Network18 properties in Sept: Comscore

In terms of Unique visitors on Desktop, Network18 ranks no 2 at 11 Mn UVs for the month of September

OnMobile’s consumer brand “ONMO” sweeps Transform Awards in New York with five wins

Hosted by Transform Magazine, the awards recognize excellence in rebranding, brand development and the journey brands make

ITC Introduced ‘Savlon ID Guard’ on Children’s Day to enable Hand Hygiene

Savlon ID Guard augments the core of Savlon Swasth India Mission to fuel a culture of innovative enablers

WittyFeed appoints Httpool as Sales partner

Httpool will not only help WittyFeed monetise their existing website traffic, but also bring on board creative rich media formats which will drive mor...

Paras Dairy gets DDB Mudra Group on board as creative partners

The account will be led by DDB Mudra North and will be led by its President & Managing Partner- Vandana Das

ESAR Media & Advertising launches new entity, BuckVas

BuckVas established as a Value-Added-Services entertainment content partner for the telecom sector

Medulla Communications bags a Grand at Clio Awards 2017

It was for Integrated Marketing Campaign (Pharmaceutical) for Last Laugh

Hotstar appoints media veteran Punitha Arumugam as Platform Evangelist

Arumugam is best known for her leadership at Madison Media as Group CEO for over 13 years and at Google as Agency Director for over five years

Guest Column: How can the used car industry can use AI in their marketing to scale up: Shubh Bansal, Truebil

By analysing multiple data points about a single user in terms of location, demographics, device, interaction with the website and more, AI technology...

BARC Wk 44: Motu Patlu movies get Nick to the top spot in kids genre

Four films of ‘Motu Patlu’ helped Nick to make it to the top 5 Kids Channels list with 123.8 million impressions, nearly 30% more than Disney Channel...

FitToFight 2.0 explores the need for women to become mentally tough: Silvia Tallon, Reebok India

The success of the first edition of FitToFight campaign made Reebok India believe that they could expand and reach out to an even larger consumer base...

We have always remained a start-up at heart: Prema Sagar, Genesis BM

From handling media relations to a complex role of managing brand identity in a world that is hyper-connected, Prema Sagar opens up about her two-deca...

2024 LS elections will be fought on mobiles: Chetan Bragta, BJP social media strategist, Himachal Pradesh

Chetan Bragta, Bhartiya Janata Yuva Morcha (BJYM), Social Media (in-charge), who also heads the BJP’s social media in Himachal Pradesh, on how the par...

Indian Advertising Fraternity Welcomes Cannes Lions Overhaul

The revamp introduces multiple changes that will simplify and streamline the process, reduce costs for agencies, and focus squarely on creativity

IPL will be as powerful as FIFA in the next five years: Rajeev Shukla

Rajeev Shukla, Chairman, Indian Premier League (IPL), opens up about how IPL sustains itself and keeps marketers and audiences wanting for more