Nestle India calls for a media and digital pitch worth Rs 650 crore

Nestle India is one of the leading FMCG companies that has products across dairy, baby food, ready to cook food items, chocolates and beverages

Nasscom, T-Hub and Government of Karnataka partners with Bloomberg|Quint

Pioneering new initiative for entrepreneurial businesses to scale for growth and reach the next level

BTVI launches new show, The MF Guide

Business Television India (BTVI) is all set to introduce another new programme – The MF Guide – to encourage Indian’s to save, invest and prosper

MTV announces winners of first edition of Droom MTV Dropout

Ajay Vishnu, Karmaditya Bagga and Priyansha Jain emerge as the winners of world’s first ever start-up formed on television

Guest Column: Native advertising is a game-changer for the Indian marketing industry: Neena Dasgupta, Zirca

Global native advertising spends are set to double in the next few years; increasing from $30.9 billion in 2015 to $59.35 billion in 2018, as per the...

Social Kinnect enters Delhi NCR; wins digital account for ITC Wills Lifestyle

ITC Wills Lifestyle marks the beginning of #KinnectDilli and is an extremely important addition in the agency’s kitty

DEN Networks' consolidated revenues at Rs 328 cr in Q2; up 24% YoY

DEN Networks' consolidated net profit in Q2 stood at Rs 1.11 cr vs net loss of Rs 42 cr of previous fiscal

Top 5 viral ads of the month

Leveraging celebrity icons that match the ethos these brands, these 5 interesting ads took the Internet by storm

BARC Week 44: Google App enters Top 10 Brands at fifth spot

Meanwhile Videocon D2H and Hindustan Lever continued to lead BARC’s Top 10 Brands and Top 10 Advertisers for week 44

Starcom India appoints Rajiv Gopinath as Chief Client Officer

In a significant development, Starcom India has announced the appointment of Rajiv Gopinath as Chief Client Officer

Brand management is about consistency of your promises: Deepak Bhatt, IIM Ahmedabad

In an interview with exchange4media, Deepak Bhatt who manages communication, public relations and digital marketing at the prestigious Indian Institut...

Ask The Doctor With Sandeep Goyal

Address your questions at ASK THE DOCTOR to interact@exchange4media.com

We continue to engage with Indian market to understand cultural nuances: Juliana Nguyen, Airbnb

Over the past year, Airbnb, has witnessed 115% growth in listings in the country and such positive numbers clearly showcase the importance of India to...

Are marketers ready to embrace the full-service model?

Even though agencies are back to offering a multitude of services under one umbrella, marketers are sticking to buying services from specialists