Outdoor sector losses could range from 25-40%

As the government's decision to ban Rs 500 and Rs1000 completes one year, exchange4media talks to top OOH players

Hotstar's Billions OOH campaign is intriguing but not all are impressed

The OOH Campaign for the TV series Billions streaming on the OOT platform was created in-house by the company

Wavemaker opens for business in India

Wavemaker India will open with a team of 700+ professionals, lead by the recently announced new Managing Director - Kartik Sharma

Prime Focus Technologies partners with Brooke Bond Red Label in its ‘Inclusiveness’ Mission

Well timed with National Dwarfism Awareness Month, Brooke Bond Red Label’s latest piece of work, produced by Prime Focus Technologies (PFT), highlight...

Eastern Condiments and Asianet News Network celebrate Pink Samaritan’s Pink Heroes

Pink Heroes celebrates men who’ve played an active role as enablers for causes pertaining to women

Times Internet partners with Truecaller

This is an attempt to make sign-ups and phone number verifications easy for its users

TRAI restricts registered satellite TV channels from landing page

Satellite TV channels whose TV rating is released by TV rating agency can no more be placed on Landing Channel, directed TRAI.

BARC Week 44: Zee TV beats Zee Anmol & Colors to top Hindi GEC and urban respectively

With the help of its three popular properties spots, ‘Kundali Bhagya,’ ‘Amul Sa Re Ga Ma Pa Little Champs’ and ‘Kumkum Bhagya,’ Zee TV beats Zee Anmo...

Jaya TV, Jazz Cinemas, Namadhu MGR offices raided by IT Dept

The Income Tax Department raided the offices of raided the offices of Jaya TV, Jazz Cinemas, Namadhu MGR and other Sasikala family-linked businesses

Divya Marathi’s 3-Day Marathi Literature Festival in Nashik a roaring success

The Marathi Literature Festival with the theme ‘Confluence of Independent Thinkers’ was held in Kusumagraj Smarak – a much revered venue, named after...

Pangaea Alliance introduces AppNexus as tech partner, CNNIC to lead in new phase

Pangaea, a digital advertising alliance, is transitioning to a new lead partner and introducing tech and data capabilities to offer advertisers more o...

Unilever promotes Nitin Paranjpe as Head of its foods and refreshment business

Paranjpe will become the head of Unilever’s foods and refreshment business after the Anglo-Dutch company completed the merger of the two segments to c...

Star India reports double digit growth, leads to growth in Fox revenue

Double digit growth at Star India caused to increase Fox’s international advertising revenue to increase by 10 per cent, according to the press releas...

Worldwide Media launches ‘The GoodHomes Show’

The 10 episode show will air on TLC channel and will feature renowned experts providing designing solutions with magazine editor Ronitaa Italia- Dhan...

Wieden+Kennedy Delhi appoints Lubna Khan on board as Head of Strategy

Prior to W+K Delhi, Lubna was at Leo Burnett Orchard, where she was the National Strategy Head

Jayesh S. Gokalgandhi named CFO of A+E Networks | TV 18

In his capacity as a CFO, he will be handling the finance function and will be reporting to Avinash Kaul, Managing Director

Personalisation is not changing the product at all, it's just about the experience: Adarsh Noronha, Oracle

He says that shifting from mass production to customization with digital help is the key to success for companies

As Twitter tampers with its DNA, marketers divided over its effectiveness

Twitter’s move to increase its character limit to 280 is seen as the company’s attempt to attract more users and take on its competitors

NDTV Digital revenue up by 35% YoY in Q2 FY’17

Costs at NDTV Convergence were down from Rs. 119 crore to Rs. 105 crore in Q2 (YoY)

For Radio sector demonetisation was de-growth of 15%

Things started picking up for the sector as advertising came in from e-commerce and government

Demonetisation is history for broadcasting industry

Compared to GST, demonetisation has been an easier battle to fight and the broadcasting sectors claim to have recovered from it by March-April