Puma and DDB Mudra Group collaborate to unite the gullies of India

A brain child of Puma and DDB Mudra, the Suede Gully collaboration portrays the street culture of India, giving a single, creative stage for self-expr...

Madison Turnt harnesses the sun's energy to light up the lives of devotees at Chhath Puja for Tata Salt

Madison Turnt and Tata Salt ideated a clean and renewable source of light to offer the sun’s energy to the devotees

Amar Ujala Crosses 100 Mn Video Views

Amar Ujala has stayed ahead of the curve with the launch of India’s first interactive fully digital TV - Amar Ujala TV

Star Sports bags NZ Cricket rights till April 2020

India is expected to play a total of 3 Tests, 10 ODIs and 3 T20s during this period in New Zealand

Abhishek Maheshwari appointed Country Head of The Walt Disney Company, India

He will now be responsible for all of Disney’s businesses reporting to Mahesh Samat, Executive Vice President & Managing Director, Walt Disney Interna...

Bharti AXA General Insurance’s campaign hilariously champions significance of insurance over superstitions

As a part of the campaign, Bharti AXA General Insurance has launched a digital series that highlights people’s belief in luck and superstition for pro...

Republic TV launches World’s Lightest English News App

Republic TV has launched its Android mobile app today, 6 months after the channel launched on 6th May 2017

Reliance BIG TV to be acquired by Veecon Media and Television

Anil Ambani owned Reliance Communication's subsidiary Reliance BIG TV Limited (RBTV) will be acquired by Delhi-based Veecon Media and Television Limit...

DDB Mudra's latest campaign for Sony MAX2 rediscovers emotions through iconic movies

Sony MAX2, the Hindi movie channel from SPN, has rolled out its third brand campaign ‘Kuch filmon ka jadu kabhi kam nahin hota', which plays on iconic...

Building online communities helps in developing a global customer base: Vicky Ahuja, Baggit

He hints at future campaigns being more season specific and adhering to the economic, political and business environment of the country and the catego...

Guest Column: The industry is eliminating the skills gap in digital marketing strategy

As the demand for brands with a strong digital presence increases, businesses find themselves staring down at depleted digital marketing talent pools

Network 18 happy with the rebranding strategy results

Avinash Kaul, Managing Director, A + E Networks | TV18 President – Strategy, Product & Alliances – Network 18, spoke about News18 Lokmat, the successf...

RAM Ratings: Fever rules Mumbai and Delhi for Week 42

Week 42 (October 15-21, 2017) of RAM Ratings saw Fever dominating Mumbai and Delhi while Radio City and Radio Mirchi took over Bangalore and Kolkata r...