Varun Dhawan-Alia Bhatt turn modern-day Romeo-Juliet

The two stars feature in an ad film for Adar Poonawalla Clean City Initiative, executed by Dharma 2.0

DDB Mudra Group bags creative duties for MuscleBlaze

As a part of the mandate, the agency would be responsible for its digital and brand strategic planning

Nawazuddin Siddiqui named brand ambassador of Janalakshmi

The microfinance organisation to soon to become Jana Small Finance Bank

Katrina Kaif to endorse new Redmi Y series in India

Redmi Y1 and Redmi Y1 Lite is priced from INR 6999. Xiaomi also announced MIUI 9 for global markets

Full-service model is the easiest to sell but the hardest to deliver - Vikas Mehta, CEO, PointNine Lintas

The firm has three main divisions - PR & reputation management, digital marketing & transformation, and activation & experiential marketing.

Guest Column: What is the future of branded content in India?

Branded content in India has been growing at a rapid pace of 130 per cent to 150 per cent annually, according to an Adage report and its time to ride...

Ability to rebound a vintage brand to be super desirable worldwide is a unique thing: Gonzalo Brujo, Interbrand

The CEO, EMEA and LatAm, Interbrand spoke about the current challenges for Indian brands to compete at the global level and shared tips on brand safet...

With minimal marketing Ittefaq movie preserves intrigue with a fresh approach

The team decided to preserve the intrigue and mystery around the movie and skipped the usual hoopla around a movie's release

IPG Mediabrands retains Amazon Global Media Mandate worth $1bn

IPG team will promote Amazon’s ecommerce hub, assorted tech products and Prime subscription service around the world