Max Fashion's #EndlessWays TVC Gives Contemporary Urban Lifestyle A Fresh Take

The film has been conceptualised by JWT and brilliantly leverages the insight that there are endless ways to win your partner back after a tiff

Sony MAX Baahubali 2: The Conclusion premier is the highest rated film of 2017

Baahubali 2 garnered 12.9 million Impressions and is the highest rated film in 2017. Baahubali 2: The Conclusion garnered 56% higher ratings than next...

ALTBalaji promotes Ragini MMS Returns with 20,000 auto rickshaws in 11 cities

This strategy is planned, keeping in mind the high usage of internet across Western and Northern belt of India

GroupM India wins Silver for Work-Life balance at the HR Excellence Awards 2017 in Singapore

GroupM has consistently maintained its commitment to creating a workplace environment focused on its employees’ holistic wellbeing

BBC First scores in India

British drama brand, BBC First, consistently performs on Zee Café; is above the average channel ratings

Ola marches on with the message, #FarakPadtaHai

This Diwali, the #FarakPadtaHai campaign continued with a video to remind citizens to share rides and go green while commuting

Happy mcgarrybowen bags creative mandate for Wildcraft

The agency has been brought on board to manage the mainline mandate for the brand. Shortly after winning the account, Happy mcgarrybowen has already r...

AdLift announces new client win Pacific Malls

The digital marketing agency will provide social media and paid marketing services for multiple malls of Pacific Malls

ZEEL's ad and subscription revenue for Q2FY18 up by 10.1% and 7.2% respectively

ZEEL saw an increase of its domestic advertising and subscription revenue to Rs 934.6 crore and Rs 404.3 crore year-on-year respectively in the second...

MRSS India makes three senior appointments

MRSS India has appointed market research professionals, Madhumita Chattopadhyay as Vice President, Praveen Mettelu as Research Director and R Kumar as...

You would be nothing without NDTV, Shruti Singh tells disgruntled ex-employees

Shruti Singh, a journalist with NDTV for over 20 years, defends the network even as former employees accuse it of axing stories

Digital media is like a hurricane, it will be disastrous in the end: Paresh Nath, Publisher, Delhi Press

Paresh Nath, Publisher of Delhi Press, talks to exchange4media about the challenges that print media faces ue to the growth of digital media and his m...

Narayan Krishnamurthy quits as Editor of Outlook Money

Krishnamurthy resigns from the post of editor at Outlook Money, a personal finance magazine

Three days to go for e4m Conclave 2017: Meet our speakers!

The speakers will deliver addresses on the theme for this year’s conclave: Leveraging Open Innovation to Engage Consumers.

Guest Column: Broadcasters developing their own sports events might be the future for Indian market: Joseph Eapen, Director-India, SMG Insight

The new season of PKL is even giving the national cricket team a run for its money. By some audience analysis, it earned three times as many viewers a...

English radio stations to garner 25% ad spends in Bengaluru: Satya Murthy, CEO, Indigo 91.9

Murthy hinted on a launch of a digital product sometime soon as competition continues to heat up

Httpool partners with Twitter to expand ads in Malaysia

Brands and advertising agencies across the country can now work closely with Httpool Malaysia team to leverage Twitter Ad solutions to amplify their m...

RAM Ratings: Fever continues to take top spot In Mumbai And Delhi For Week 40

For Week 40 (October 1-7, 2017) of RAM Ratings, Fever took the top spot in Mumbai and Delhi while Radio City and Radio Mirchi took over Bangalore and...