Hot Wheels’ latest brand campaign aims at making learning more fun

Hot Wheels unveiled a TVC across various kids’ entertainment channels on three mega television networks, along with showcasing it on popular digital p...

Pearson appoints Vikas Singh as its new Managing Director in India

Singh to spearhead the operations and drive the overall growth and profitability of Pearson in India

Foodpanda revamps the app for a personalised and quicker food ordering experience!

One of the lightest updates till now, the new app lets you order food in the least number of steps than ever before

Instagram introduces a new feature, polls

Instagram has introduced an interactive poll sticker in Instagram Stories that lets you ask a question and see results from your friends and followers...

Unlockd partners with Aircel to rewards users for viewing targeted ads, deals and offers

Advertisers including Nearbuy, Little, OYO Rooms and Go Paisa get reach, opted-in consumers with the right message at the right time

Google announces support for Bengali content creators and advertisers

Bengali being the sixth most spoken language around the world, publishers and advertisers can now reach a large audience globally and target them with...

Arijit Sengupta joins PRactice as Vice President- Public Advocacy

Through this move, the firm will scale their public advocacy practice by focussing on identifying policy engagement opportunities, developing issue ba...

Onads Communications collaborates with AMIN worldwide

Started in 1932, AMIN is a network of 50+ independent marketing agencies

Discovery Communications India appoints Geetanjali Bhattacharji as the Head of Brand Partnerships & Content Integration

In her new role, Geetanjali, working in close association with Vikram Tanna (VP, Advertising Sales & Business Head of Regional Clusters), will focus o...

Malayala Manorama Mobile App wins Best News Mobile Service prize at South Asian Digital Media Awards

The award recognises publishers who have adopted digital media and mobile strategies as part of their total product offering to meet the major changes...

Ahmedabad all set to host Chunav Manch

Chunav Manch – Ahmedabad is scheduled for October 15, 2017 and will be telecast live on India TV through the day

The festive season is a good time to test and experiment with our new products: Vasuta Agarwal, InMobi

The Vice President & GM-India, InMobi, said that this year has been about making strategic partnerships, opening up to new innovations while keeping t...

At DAN, Kartik Iyer, Himanka Das, Rajni Menon, Joydeep Raha take on key roles

Iyer has been elevated to President of Media Brands and Amplifi, Menon is Carat CEO, Das is CEO of Vizeum, while Raha is CEO of Carat Context

Mathrubhumi Group bestowed with Union Government’s Swachhata Award

The award function was inaugurated by Prime Minister Narendra Modi at Vigyan Bhavan, New Delhi

French toast: Indian ad community supports legislation of no Photoshopped models

The new legislation is part of the French government's move to restrict fake and unhealthy portrayal of beauty and to combat eating disorders

OOH sector expects sluggish festive season

Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space

Will Zuckerberg’s apology help Facebook get over its ad controversy?

Recently, Facebook Founder Mark Zuckerberg had sought forgiveness after he was criticised for failing to block fake news and Russian interference in t...

Top 10 Utility and Social Apps in India

These apps are either already leading destinations for advertising or preparing to attract advertisers

Jagran New Media launches a women-only website in Hinglish

Unlike many other websites that target millennials, www.herzindagi.com aims to target middle-aged women preferably married and who may even have a chi...

eMarketer lowers Snapchat's global ad revenue forecast for 2017

Several factors, including slower-than-expected user growth, have led eMarketer to lower its ad revenue outlook for Snapchat

Top 5 compelling viral ads of the month

Ads by Saffola Masala Oats, Bajaj Finserv, Brooke Bond Tea, Fashion Big Bazaar and Comfort After Wash have fetched the brands not just viralty but als...