Hugh Hefner (1926-2017): All Work, No Play

Hefner’s now iconic Playboy magazine launched in the early 1950s tackled the puritanical American society head-on

Nihilent wins prestigious Cannes Award for its corporate short film

Nihilent Technologies, a global integrated change management company has won the Silver Dolphin for its corporate film ‘Love you Papa’ in the Corporat...

Musiconcepts and MTV announce the launch of the first ever MTV India Music Summit

MTV and Musiconcepts have decided to come together to launch a first-of-its-kind gathering of over 50 artists celebrating non-Bollywood music in the f...

SSP to expand presence in India with new franchise deal

Franchise India owned subsidiary, World Iconic Brand (WIB) hospitality has taken master rights of the for three brands in India

Our focus on customers makes us successful: Shibani Mishra

The CMO of Future Lifestyle Fashion uses more in-store and digital in her marketing mix to acquire and engage with a bigger target audience

Bigg Boss and CP Plus are mutually benefiting each other with help from Salman Khan, of course

Though the electronic security players have not been traditionally spending big on advertising and marketing but that strategy has is no longer the no...

BARC Week 38: pushes past Lalitha Jewellery by a huge margin to lead Top 10 Brands bounced back to make the most of this festive period while Flipkart managed to climb to the no.3 spot

Gartner reveals the 2017 hype cycle for data management

Analysts to explore the latest data management technologies and trends at the Gartner Data and Analytics Summits 2017/2018 in Frankfurt, Sydney, Grape...

With two million advertisers onboard Instagram, experts call it an ideal platform

As the user base grows to 800 million with 500 million monthly active users, Instagram is surely becoming a favourite with brands and advertisers

Guest Column: The shifting sands of time and its impact on news consumption

In the tussle between digital media and print newspapers for consuming news, it is evident that both have their pros and cons