WeWork assigns digital marketing mandate to iProspect India

iProspect India to handle digital paid media services for WeWork including search engine marketing, paid social media, display and programmatic

This is how brands celebrated Google's 19th birthday...

Here’s how brands like Pizza by the Bay, Mumbai Metro, Society Tea commemorated Google’s birthday

Ramesh Narayan elected President of IAA India Chapter

Narayan was unanimously elected President of the India Chapter of the International Advertising Association (IAA) at its AGM held on 28th September 20...

AKAI India appoints Neeraj Sethi as Director of Sales and Operations

Strengthens the leadership team with an aggressive product line-up for the year

DDB Mudra West creates ‘All Work, All Play’ campaign for fbb Chinos

fbb’s official brand ambassador – Varun Dhawan is putting forth his versatility with his different avatars for ‘All Work, All Play Chinos’

TAB Capital ropes in Riteish Deshmukh as its brand ambassador

The NBFC reflects the same qualities of reliability, approachability and mass-appeal

BARC Week 38: Zee TV returns to No.1 position in Hindi GEC (Urban Market)

Kaun Banega Crorepati continued to reign over the Top 5 programs list in the urban market with 7.5 million impressions

Ease in visa regulation has made travelling easier: Arun Rawat

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip, they have reached the market leader status

McCann Worldgroup the only agency ever to win a Grand CLIO from India

The GRAND CLIO was awarded to Immunity Charm campaign done for Afghanistan Ministry of Public Health in the category Product Design

LinkedIn enters publishing space, aims to make site more interactive

LinkedIn to launch the Daily Rundown notification plan to ensure that members never miss the day’s top headlines and stories being shared and talked a...

Digital to influence Rs. 4500 cr. FMCG consumption by 2020: Google, BCG Report

Google India and BCG released the “Decoding Digital Impact: A $45B Opportunity in FMCG 2020” report on Wednesday. The report projects that 40 per cent...

Acer joins the game...

Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India, says they will now make a concentrated effort to grow the gaming market in India, wh...

Is Twitter pulling a one-eighty by introducing 280 characters?

Twitter has decided to double its character limit to 280. We spoke to a few experts to find out if this will attract more advertisers and marketers.

Will now engage those who have been missing from TAC: Vikram Sakhuja

In his new role as president of TAC, Vikram Sakhuja speaks about his top priorities, which include nurturing new talent, building thought leadership,...

Guest Column: It is an optimistic festive season for ad spends: Umang Mathur, i Media Networks

An ET report states that FMCG companies have seen their customer base shrink due to demonetisation and increased love for herbal products. To counter...

RTB House launches its updated recommendation engine technology

The computer version backed engine aims to improve product recommendations for e-commerce portals and user by up to 41%