Media ACE’17: Sam Balsara receives Hallmark Award

The Chairman and Managing Director of Madison World was recognised with the Hallmark Award for his contributions to the media and advertising domains

Spatial Access appoints Vineet Sodhani as CEO

Sodhani has a wide range of experience spanning two decades in media strategy, sales and marketing in India and the US

Media ACE'17: GroupM wins Network of the Year, Mindshare bags Agency of the Year award

exchange4media’s Media ACE Awards recognize Indian media agencies for their work and contribution to the industry

Media ACE'17: Shashi Sinha is Network Head of the Year, Nandini Dias named Agency CEO of the Year

Shashi Sinha, CEO of IPG Mediabrands, was named Network Head of the Year while Nandini Dias, CEO of Lodestar UM, won Agency CEO of the Year award at e...

Viacom18 announces partnership with KidZania Delhi

The partnership aims to create a new ecosystem through experiential entertainment

TV5 launches Kannada news channel

The launch is slated to take place in Bengaluru on Mahatma Gandhi’s birth anniversary, October 2

Hungama launches new animated TV feature series, Fatak Patak

First kids’ franchise to use toys and gameplay as an integral part of the animated content

ITW Playworx appoints Neeraj Bahl CEO, ITW Blitz talent division

Bahl will be based out of Mumbai and will report to the Executive Board of ITW Playworx w.e.f. 21st September 2017

Sandeep Amar appointed CEO, Digital at iTV Network

Amar will focus on building the digital assets for iTV Network and launch multiple new projects

Quikr's latest campaign further simplifies buying pre-owned products

According to Quikr, the festive season is a time when users buy pre-owned products, with no apprehension about the products being second-hand

Priti Murthy is now OMD India CEO

Priti Murthy is currently with the GroupM media agency Maxus, as Chief Strategy Officer.

Kids channels optimistic about growth this festive season

Kids channels of Viacom18, Disney India, Turner International and SPN expect ad sales to pick up in the festive period through their tentpole marketin...

Guest Column: Understanding consumers is the key to successful content marketing: Neena Dasgupta, Zirca Digital Solutions

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships ba...

People listen to a brand that is relevant to them: Fred Cook, Chairman, GOLIN

Cook spoke to exchange4media about brand relevance and changing media landscape

Will IPL 2018 ensure steep hike in team revenues?

The surge in IPL’s overall revenue is expected to impact individual team revenues too, which can go as high as 30%, according to experts

Across 18 countries, 79% respondents worried about what is fake news and what is real on the internet: BBC report

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

Being an agency with just a single form of communication is not enough for brands: Sandeep Sreekumar, MD, Media Moments

Going omnichannel and providing impactful branding solutions is what makes Media Moments stand apart from the clutter

Indian market is important, we need to continue growing with it: Marc Cavaliere, CMO, Fiji Airways

The CMO of Fiji Airways shared insights on his marketing experiences in India as it recently signed a code-sharing agreement with Jet Airways Byline...