e4mrecap: The week that was

We list a few important stories that you may have missed in the week gone by

Droom's 'Bittuji Ki Beemer' campaign is both exciting and informative

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Titan Skinn celebrates invisible but unforgettable factor in users

Perfumes are invisible and these new ads from Skinn create a story out of this

Ranveer Singh-Alia Bhatt's quirky avatar in Make My Trip's new ad is impressive

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking

Kangana Ranaut inspires women to combat inequality with Reebok's #FitToFight campaign

With this campaign, Reebok takes the stand that the world is wrong in their belief that girls don't fight

e4mChillout: JWT India CSO's weekends are all about her Goa boutique hotel, outdoors and cultural fests

Bindu Sethi detests malls, most weekends you will find her at her boutique hotel in old Goa or in Delhi she can often be spotted at Lodhi Garden, IHC,...

Bloomberg|Quint launches digital live streaming service

It will include comprehensive live programming on a daily basis, from global and domestic markets coverage to views from the most influential newsmake...

Guest Column: Confessions of a new-age communication firm

Examining how these firms are aggressively trying to find their own identity in the traditional industry environment through a sneak peek at their pri...

Ranveer Singh urges consumers to up their hair game in new Set Wet commercial

Set Wet Gels has launched a new campaign, ‘Sirf Bal Banao mat, Bal style karo’