Starcom wins media mandate for Godrej & Boyce

The mandate covers all media duties except digital. Mindshare is the incumbent agency.

When brands connect with consumers from the heart, they reciprocate: Samsung India CMO

Samsung is shunning ads focussed on features to tell stories about the people it serves in India

Guest Column: The 6 critical dimensions of Digital Advertising: Malik Gilani, Esar Media and Advertising

Consumers have varied tastes and to not be at par with their dynamic preferences is a serious offence in the digital advertising world

iProspect launches Intelligent Content in India; bags Aegon Life Insurance as its first client

Intelligent Content is an end-to-end solution that uses intelligent data and insights to design strategies around content creation, amplification and...

PG Communication wins PR mandate for Faber Castell India

PG Communication to provide strategic communications services to further strengthen the Faber-Castell brand equity in India

Alchemist bags marketing and communication mandate of Divine Solitaires

Alchemist will handle overall 360 degree marketing and creative duties of Divine Solitaires, as its Marketing AOR.

FoxyMoron bags digital mandate of Burger King

The mandate entails building and reinforcing the brand’s digital presence through strategic planning and out-of-the-box solutions to attain consumer l...

Shift from e-commerce to m-commerce accelerating in India

According to a recently released comScore report, digital media usage time is primarily driven by mobile apps with smartphone apps in developed market...

Social Street Sweeps Creative Awards at The Ad Club Bangalore's Big Bang Awards 2017

At the 22nd edition of Ad Club Bangalore’s annual Big Bang Awards Social Street, Mindshare and Maxus bagged Creative Agency of the Year, Media and Dig...