ADK-Fortune to handle creative duties of Pro-ease and Xpert

The agency will lead the development of all brand campaigns of both brands in India

The Womb partners with Honeywell India as brand and creative partner

The agency has been appointed by Honeywell India to build their air purifier business

Ad Club AGM on Thursday to elect office bearers

Current vice-president Vikram Sakhuja, Group CEO Madison Media, is expected to be appointed as the president

Is India the new sizzling market in Asia for increased ad expenditure?

According to Advertising Expenditure Forecast by Zenith Media, the slowdown in GDP or implementation of GST is not affecting the growth of ad spends i...

H & R Johnson and Soho Square launch Red Ramp Project - Phase 2 for the blind

The company has started manufacturing tactiles in public places for the visually impaired. They have roped in Katrina Kaif for this initiative

Tata Sons appoints Pradipta Bagchi as Group Chief Communications Officer

Bagchi will report to N. Chandrasekaran, Executive Chairman of Tata Sons in his new role

Consumer loyalty: Driven by price or preference?: Experts

Behaviour and attitude when it comes to brand consumption are shifting drastically, leading to both opportunities and challenges for companies

PAYBACK India appoints new CMO

Ramakant Khandelwal as the new CMO will help drive the growing business operations of PAYBACK in the Indian market

How will storytelling rescue advertising in the digital age?

While storytelling has always been an important aspect of advertising, for brands it is important to create meaning and emotional connect with its tar...

Guest Column: Market-makers will help navigate the fragmented digital advertising market: Vikas Katoch, Adomantra

A market-maker will assist brands with data mining, analytics, programmatic and traditional digital advertising in maximising their impact by personal...